The phenomenon of floor homogenization is full of products, brand operations and other aspects, which is an indisputable fact in the flooring industry. When a company makes locks, other companies immediately develop lock-in technology. When a company does antiques, other companies follow suit. When companies apply for exemption, other companies also apply. Please spokespersons flocked, and product certification and well-known trademarks common. How to break the homogenization of the floor, so that their own floor new products have a stronger market share? It is very necessary to open up a new era of floor marketing and do a good job of the terminal.
Grasping the main contradiction in the new floor-to-floor marketing and finding the key button to solve the problem, breakthroughs in key points and simplistic operations can often solve the difficulties of terminal promotion.
In the process of new product promotion, if advertising is a love letter issued by the brand to consumers, then the terminal is the first encounter between the brand and the consumer. Consumers may fall in love with the brand itself because of the wonderful “love lettersâ€. They will be impulsive and open-minded and generate consumption. However, most consumers will still choose to “love†their love letters and come to the dating site if they have no trouble. Through meticulous observation and communication, face to face the wonderful brand, and then only open up their hearts, the feelings to the brand. Here, the terminal is not only the carrier of product sales, but also serves as the brand's role in promoting brand-new media.
The slogan of core values
The core value of the refined product must be as sharp as the title of the creative series, reaching directly to the most sensitive nerves in the consumer's mind, because it will be implemented as the first core message in the “terminal octalization†into every detail of the terminal sales. Achieving a place in the minds of consumers also provides a powerful strategic defense for latecomers.
Product packaging symbol
New products appear on the terminal, and packaging is as important as television advertising. Therefore, we must attach importance to the packaging of new products as much as advertising creativity. In the era of excessive packaging information, it is most likely to leave a permanent mark on the minds of consumers.
Terminal display vivid
The primary task of vivid display is to take the lead in passing an important sales message to consumers, that is, to make your new product jump out of many products, so that consumers will notice you in the first time, and secondly, to make consumption. Easy to pick and easy to get. The significance of vivid display is that when other brands are whispering to the consumer, it is like a big horn, shouting the first sentence to your target consumer.
Single material scale
Marketing materials only appear in the right place to be able to act as a set of scenes and props in a drama to help sales and increase points for brand communication. The large-scale application of single materials can not only save costs, but also can have unexpected effects. Focus on attacking can not only create visual impact, but more importantly, it can deepen the impression of new products.
Promotion staff universalization
On the one hand, it is the selective selection of salespersons. Choosing promoters who are consistent with the character and tone of new products, terminal sales staff are not necessarily just young women. In fact, according to their own requirements for “terminal advertisement†and “protagonistâ€, they can select sales personnel who are suitable for the product.
On the one hand, it is the systematic training of salespersons. The terminal promoter is the “protagonist†of the “terminal advertisement film†and is the brand spokesperson for this moment. Therefore, their dress code, behavior, and speech are all important. For visitors who have not entered the buying state, they need to convey the core sales information, and for customers who stand by and watch, they immediately need to show the entire advertisement film with astuteness. For consumers who have reached the purchase, they need to repeat for the next time. Buy a good foundation. Train your terminal sales staff based on the "script" of your product until they learn to "play."
Extreme promotions
The new products are the most bogey in the promotion of many kinds of tricks. They can use a single means to scale and continue to be applied to the extreme. It will inevitably make a difference.
Consumption spread word of mouth
Let consumers play the role of re-dissemination. Consumers who have been exposed to the product must not let go and buy it, let him go back with a good impression of the product and the product. If he has not bought it, let him take the product information back in order to deepen understanding of the product. If you can't buy it, he may become the protagonist of the re-transmission. It may also be converted from the potential consumer to the next real consumer. This is the power of word-of-mouth communication.
Timely feedback
Since the new product has a first date on the terminal and the consumer, it is possible to leave some basic audience information. The customer’s feedback on the product’s perceptions, favors, concerns, product information through which channels, etc., can be used as a direct guide to market promotion. This is the role of "terminal media" in the interactive communication.
"Terminal promotion of the terminal" from the practice, to the practice, at present, has been the corporate banner of the promotion of the terminal, leading the first-line marketing team, a terminal terminal into a new propaganda position, into the harvest of the sun Valley field.
Grasping the main contradiction in the new floor-to-floor marketing and finding the key button to solve the problem, breakthroughs in key points and simplistic operations can often solve the difficulties of terminal promotion.
In the process of new product promotion, if advertising is a love letter issued by the brand to consumers, then the terminal is the first encounter between the brand and the consumer. Consumers may fall in love with the brand itself because of the wonderful “love lettersâ€. They will be impulsive and open-minded and generate consumption. However, most consumers will still choose to “love†their love letters and come to the dating site if they have no trouble. Through meticulous observation and communication, face to face the wonderful brand, and then only open up their hearts, the feelings to the brand. Here, the terminal is not only the carrier of product sales, but also serves as the brand's role in promoting brand-new media.
The slogan of core values
The core value of the refined product must be as sharp as the title of the creative series, reaching directly to the most sensitive nerves in the consumer's mind, because it will be implemented as the first core message in the “terminal octalization†into every detail of the terminal sales. Achieving a place in the minds of consumers also provides a powerful strategic defense for latecomers.
Product packaging symbol
New products appear on the terminal, and packaging is as important as television advertising. Therefore, we must attach importance to the packaging of new products as much as advertising creativity. In the era of excessive packaging information, it is most likely to leave a permanent mark on the minds of consumers.
Terminal display vivid
The primary task of vivid display is to take the lead in passing an important sales message to consumers, that is, to make your new product jump out of many products, so that consumers will notice you in the first time, and secondly, to make consumption. Easy to pick and easy to get. The significance of vivid display is that when other brands are whispering to the consumer, it is like a big horn, shouting the first sentence to your target consumer.
Single material scale
Marketing materials only appear in the right place to be able to act as a set of scenes and props in a drama to help sales and increase points for brand communication. The large-scale application of single materials can not only save costs, but also can have unexpected effects. Focus on attacking can not only create visual impact, but more importantly, it can deepen the impression of new products.
Promotion staff universalization
On the one hand, it is the selective selection of salespersons. Choosing promoters who are consistent with the character and tone of new products, terminal sales staff are not necessarily just young women. In fact, according to their own requirements for “terminal advertisement†and “protagonistâ€, they can select sales personnel who are suitable for the product.
On the one hand, it is the systematic training of salespersons. The terminal promoter is the “protagonist†of the “terminal advertisement film†and is the brand spokesperson for this moment. Therefore, their dress code, behavior, and speech are all important. For visitors who have not entered the buying state, they need to convey the core sales information, and for customers who stand by and watch, they immediately need to show the entire advertisement film with astuteness. For consumers who have reached the purchase, they need to repeat for the next time. Buy a good foundation. Train your terminal sales staff based on the "script" of your product until they learn to "play."
Extreme promotions
The new products are the most bogey in the promotion of many kinds of tricks. They can use a single means to scale and continue to be applied to the extreme. It will inevitably make a difference.
Consumption spread word of mouth
Let consumers play the role of re-dissemination. Consumers who have been exposed to the product must not let go and buy it, let him go back with a good impression of the product and the product. If he has not bought it, let him take the product information back in order to deepen understanding of the product. If you can't buy it, he may become the protagonist of the re-transmission. It may also be converted from the potential consumer to the next real consumer. This is the power of word-of-mouth communication.
Timely feedback
Since the new product has a first date on the terminal and the consumer, it is possible to leave some basic audience information. The customer’s feedback on the product’s perceptions, favors, concerns, product information through which channels, etc., can be used as a direct guide to market promotion. This is the role of "terminal media" in the interactive communication.
"Terminal promotion of the terminal" from the practice, to the practice, at present, has been the corporate banner of the promotion of the terminal, leading the first-line marketing team, a terminal terminal into a new propaganda position, into the harvest of the sun Valley field.
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