E-commerce help furniture hardware breakthrough

E-commerce help furniture hardware breakthrough The numerous international furniture materials and accessories exhibitions in China are coming soon. It is a must for many furniture industry associations or exhibition organizers to take new measures, especially for the future of electric business. Furniture hardware accessories raw materials and auxiliary exhibitions have already begun to integrate into e-commerce.

Future development of hardware accessories The government’s policy orientation, or the consumption orientation of the market, all require increasingly stringent quality, environmental protection, and health requirements for furniture – the kind of products that are very close to the people’s living environment.

Facing the upstream furniture manufacturing industry, the raw and auxiliary materials supply industry has gradually moved from behind the scenes to the front desk, following the overall development of the industry, actively and timely introduced more and more new materials, new processes, new application technologies, and related Wood, board, rubber, adhesives, paints, leather, fabrics and other fabrics used in the field of furniture, a variety of raw and auxiliary materials.

The absence of standard standards for market chaos and lack of material standards has caused manufacturers to select only a large number of raw and auxiliary materials that can be used by the furniture manufacturing industry in the production process. The state has comparatively used chemical materials such as coatings and adhesives. The reason for the standardized and rigorous testing standards is that such chemical materials are not only used in the furniture category; chemical materials are also needed in a wider range of fields such as decoration and shoes and bags. This directly leads to the attention of government agencies to such raw materials. The degree is higher than other categories.

On the other hand, wood, boards, leather, fabrics, and other categories all face the problem of lack of evaluation standards to varying degrees. The country has no corresponding strict standards, leading consumers to not be able to clearly judge the merits of their materials. The market is flooded with gimmicks and slogans such as “all solid wood, 100% pure wood, first layer of calfskin, and imported green skin”. However, these so-called concepts and hierarchies lack the evidence support from authoritative organizations, leading some terminal vendors to infringe on consumers' true right to know. This is also one of the root causes of the "Da Vinci" incident last year and the many "quality gate" incidents that occurred in the past.

The reality is that domestic raw material suppliers have fully equipped the ability to produce high-standard, high-quality raw materials. Unfortunately, most of these high-end raw materials are still used in furniture products targeting overseas markets. This is precisely because some foreign markets, especially in Europe, Japan, and the United States, have formulated a series of strict furniture products. Access standards result. This shows that the industry product standards play an important role in the overall development level of the industry.

Due to advanced and complex processes and high raw material requirements, materials and new materials cause these high-end raw and auxiliary materials to be higher in cost than general materials on the market, and their reaction is at the product end, and there is no irreplaceability of other general materials. Sex. Therefore, many small and medium-sized enterprises are usually more inclined to choose raw materials and materials with lower prices. Especially since the second half of last year, due to the impact of the real estate market, the purchase of raw materials for furniture companies has further declined, and many raw and auxiliary materials have been sold. The reduction in the volume of incoming and outgoing shipments reached 30%, which is also the obstacle and difficulty faced by many raw material suppliers in promoting high-tech materials.

Misunderstanding of “Chong Yang”: domestic high-tech materials have low recognition of many domestic products. Consumers are often more interested in imported products or products that have been processed using imported raw materials. This has also caused the current furniture market. The price of foreign products is much higher than that of domestically manufactured products.

For consumer psychology of this kind of consumer, many manufacturers are also highlighting their "dignified pedigrees" from the selection of raw materials. Furniture placards such as "Imported Leather, Imported Coatings, Imported Solid Wood" and other placards are everywhere. In introducing the product, the staff also praised the imported raw materials used in the product.

In fact, most of the foreign brands' raw materials are still processed and manufactured in China. Just like BMW and Mercedes-Benz now, many of them are made domestically and come from the hands of the Chinese, but they are worth more in the market.

In the case of wood, the only difference is that different climates and geography create different kinds of wood. It does not mean that imported wood is better than Chinese wood. It can be said that blindly worshipping imported products has become a misunderstanding in the mid-end consumption.

Some excellent paint and chemical companies in China have been technologically comparable to foreign companies. Even their product exports and market share have exceeded some foreign brands. The only difference is the gap between brand values. The gap needs time and history to lay. However, domestic products have a higher price/performance ratio, which is undoubtedly also one of the most important competitive advantages for domestic raw material suppliers.

The materials and furniture industry needs to integrate and upgrade raw material suppliers. Whether it is manufacturers or distributors, they are gradually trying to go from behind the scenes to the stage and begin to play a certain role in the overall furniture industry through various means.

The EGGER board alliance, which includes 7 famous brands of flooring, furniture and cabinets, was initiated and established by the industry-renowned EGGER panel. It uses the German EGGER panel as the standard and aims to spread the application advantages of high-end panels in furniture products. .

The high-end materials held at the furniture fairs held a number of large-scale forums with the theme of “E-commerce, low-carbon, environmental protection, and optimization of industries”, which have attracted widespread attention in the industry.

At the scene of some large-scale furniture exhibitions in China, more and more exhibitors of raw and auxiliary materials have also made remarkable progress in the scale, investment, and grades of exhibitions. Some special booths can already be on the same day as the booths of furniture exhibitors. The language is.

The organizers of the exhibition attracted a great deal of attention. Many exhibitions will establish separate exhibition areas for raw and auxiliary materials, and hold a series of forums and conferences that are led by raw material suppliers.

Professionals said that "with the help of the country's momentum in guiding the transformation and upgrading of traditional manufacturing industries, more and more raw materials suppliers have started to increase the importance of brand communication. The enthusiasm of everyone participating in and promoting is unprecedentedly high, and their new products are promoted through e-commerce. The materials, new technologies, etc., as well as the brand image of their own companies, are also constantly improving.It can be said that the raw materials industry is no longer the extensive living form in the past, but represents the birthplace of high, refined and sharp in the furniture industry. '.'

Some large raw material distributors have also experienced the strength of the brand through long-term cooperation with foreign high-end brand raw material manufacturers, and realized the value that the brand brings to the product and the advantages it brings to the company's development. This is another reason that prompted raw material suppliers to increase brand building and dissemination.

In the future, the furniture industry and upstream raw and auxiliary materials, including hardware accessories, must undergo industrial upgrading. The integration of resources and the reuse of new e-commerce models are all-round development. With strong voice, we can let the furniture industry go abroad.

Paper Chemicals

Paper Chemicals,Chemical Papers ,Acrylic Resin ,Water Treatment Chemicals

Water Treatment Chemical Co., Ltd. , http://www.nbfixingagent.com