Methanol Industry Opens up Broad Internet Markets

In recent years, with the rapid development of China's chemical industry, methanol consumption has grown rapidly. Since 2001, China's apparent consumption of methanol has been on an upward trend, with an average annual growth rate of 21.7%. In 2010, the apparent consumption amounted to 20.92 million tons. And in 2009, the "Car Fuel Methanol" and "Car Methanol Gasoline (M85)" standards have included methanol as an energy product, enabling methanol to have dual identity of basic organic chemical raw materials and energy products. All indications indicate that China's methanol industry will play an important role in the country's construction in the future.

However, the increase in the consumption of methanol not only brought about the acceleration of production by the production enterprises, but also brought about a certain degree of excess capacity. According to the analysis of industry experts, the cause of the overcapacity in the methanol industry lies in the new capacity and the backward production capacity. Contradictions, on the other hand, lie in the low price impact of foreign imports of methanol. Therefore, China's methanol industry urgently needs to strictly control new production capacity, eliminate obsolete production capacity, and identify new consumption markets for new production capacity. In addition, production facilities that are relatively small in scale and relatively backward in production technology should be shut down to increase methanol in China. The overall competitiveness of the industry.

For the methanol industry, the opening of a new production capacity market will be the most urgent task at present. Apart from maintaining the existing market, industry expert Zhang Baorong said that the opening of the new methanol market should be consistent with the development trend of the times and must be accompanied by the latest technological means. In order to be compatible with the status quo of the industry development, the online marketing model based on internet technology is the first choice. It is reported that the methanol industry is also actively expanding the online market. In addition to various types of methanol online platforms, the industry APP has also been successfully launched, providing the most rapid market understanding channels and product sources for the majority of employees and consumers.

The importance of market information for traditional industries is self-evident, and it is also true for the methanol industry. Only by deepening the market and grasping the latest industry trends can we adjust our market strategy in real time according to changes in market conditions, and the network is undoubtedly the fastest information flow channel today. Zhang Baorong said that the online platform can achieve a seamless connection between sellers and buyers. This direct communication can enable manufacturers to gain the voice of consumers at the earliest time, and at the same time, they should actively respond to their own product production and marketing strategies. In fact, this is to a large extent conducive to the development of the industry as a whole, and the application of network tools will help the methanol industry to form a relatively transparent and efficient benign operating system. “In addition to this, on-line Internet can also enable the methanol industry to quickly open a broad online market and drive marketing upgrades,” Zhang Baorong stressed.