Separation of production and sales or new trends in the market for stone slabs

On May 1st, Zhonghao Stone Mall once again made a big effort to dismantle the strip area and processing area, officially launched the third phase of planning and construction, and is expected to officially open in early August. This new model of separation of production and sales is not uncommon. Since the construction of Pengxiang Stone City in 2015, the water-splitting market has set off a trend of innovation. In 2016, Shengda Stone City also abolished the traditional production and warehouse model, and launched the slogan of only the professional slab market. At the beginning of 2017, the Xishi International Boutique Center also carried out market transformation, compressed production space and expanded market area. ......
In the view of Chen Shaobo, the investment director of Zhonghao Stone Mall, the separation of production and sales is the need of market development. When a market develops to a certain scale, sales and production will inevitably have mutual constraints. How to break this restriction? Separation of production and sales is an effective method.

The status quo: the big board market has "de-production"
In the past two years, the upgrading of the large-board market has become one of the hot spots in the stone industry.
From the transformation of the interior of the slab market, widening the passage, using imported lacquer on the ground, using thermal insulation materials on the roof; updating the appearance of the slab market, replacing it with a luxurious glass façade, as far as a Super Shoppingmall; Now the market is innovating, removing the production area, removing dust, removing noise, and making a real selection of shopping malls. There are stone people who describe the big board market as "one day a day."
A few days ago, the Zhongyu Stone Mall, which has just been put into planning and construction, will increase the number of marble shelves by 15,000 after the removal of the strip and processing areas, and the third phase of the upcoming Pengxiang Stone City will also increase 10,000 shelves.
“In the first two years of planning, our lieutenant still treated the processing as a relatively important project, mainly to meet the processing needs of the settled merchants.” Chen Shaobo said that at the time, it was the convenience of merchants. Later, I found that there is no advantage in the processing of the market. Whether it is marble, or strips, jade are cut. Because of the miscellaneous, it is not refined, and the process is not better than other processing plants that focus on a single category.
Chen Shaobo continued to add that it was originally for the convenience of merchants, saving the cost and time of transportation back and forth. Later, it was found that merchants chose a more professional processing plant, which is more favorable for merchants. Moreover, in the periphery of Binhai Industrial Zone, professionalism is strong. More and more processing plants, merchants do not need to run far, can be processed nearby. “The Lieutenant Stone Mall does not have to compete in areas that it is not good at.”
After the second half of 2016, Chen Shaobo gradually separated his focus from the processing plant and paid more attention to the marketing and promotion of the mall. In his view, one's energy is limited. If there are too many management levels, it will affect the efficiency of decision-making and the efficiency of execution. By the beginning of 2017, Lieutenant completely liberated from a market integrating processing, production and sales, and turned into a high-end stone market focused on marketing.
For the decision to go to production, Pengxiang Stone City seems to have more foresight. Starting from the formal planning a few years ago, Pengxiang Stone City proposed the concept of a five-star board market and cut down the processing area that affects the market environment. Noise and dust generated in the processing area are not allowed to interfere with market comfort.
“There are no urban high-end shopping malls that we have seen. They are built in the processing area. The so-called high-end is not only the high-end products, but also the environment should be relatively comfortable. This is also the plan we cut off the processing area from the beginning. One of the main reasons.” Yao Changgui, general manager of Pengxiang International Stone City, said that there are processing areas in the market, which are inevitably polluted by noise and dust, and abandoned the processing area. For the merchants, it cannot be said that there is no impact, and it is necessary. It’s a bit of a hassle to ship from other processing plants, but it’s too cost-effective to exchange for it. Because the environment is comfortable, customers will spend more time in this market and will get more opportunities for merchants.
Of course, in addition to Zhonghao Stone Mall and Pengxiang Stone City, these two markets completely abandon the processing area, there are still many markets, and also try to reduce the area of ​​the processing area, introducing vacuuming and noise-removing equipment, which will affect the market. The pollution control is minimized.

The separation of production and sales in the market is the direction of specialization of the large board market.
In Yao Changgui's view, the separation of production and sales will be an important development direction for the stone industry to achieve specialization, refinement and marketization. Stone enterprises will hand over the sales to the market, focusing on production management, product research and development, and the use of funds; large-scale sales will be completed by the professional platform of the large-plate market; each will return to its position and fulfill its responsibilities, truly achieving professionalism. People do professional things. For the marketing system reform that is currently being promoted, the separation of production and sales may be the only way to reform.
Chen Shaobo told reporters that "return tide" has also become a booster for the separation of production and sales. “Since the second half of last year, the water-splitting market has gradually become hot. One of the main reasons is that many stone markets in the first-tier cities have been closed. Merchants who used to be secondary dealers in Shanghai and Beijing have returned to the water. In the central area of ​​Shuitou, we will find another facade and re-operate. These merchants who have operated in big cities have higher requirements on the market environment. They will make suggestions and requirements, and force the water head market to make greater changes." Chen Shaobo said that these reflow merchants generally have higher requirements for the market environment, and they value the positioning and promotion of the market.
As the pioneer of the separation and production of the stone industry, Wu Jiahe, the general planner of Pengxiang Stone City, admitted that when planning for Pengxiang Stone City, the environmental protection is not so strict now, so environmental problems such as dust pollution are not the primary consideration. The main consideration was the land area problem, how to make the limited area into one of the most influential markets.
"To make a market quickly build a reputation, it is not enough to have a good position, the market volume can not be small. So I thought about raising the volume of the market first. To achieve this goal, we must first abandon processing and production." Wu Jiahe said that it is also a coincidence that it is a coincidence, but it has also become a trend. After Pengxiang Stone City officially opened its doors, it received rave reviews. Everyone is quite recognized for its environment, and many markets have followed suit. The processing area is reduced, or the processing area is directly removed.

Merchant's comfortable board selection experience can increase turnover rate
On the first day of the third phase of the renovation of Zhonghao Stone Mall, the reporter came to the China Merchants Office and many merchants came to book the shelves. It is understood that on the first day of the start of the transformation, the signing rate of the registration will reach 90%; and the third phase of Pengxiang Stone City is still under construction, and some people will continue to book the door; Shengda Phase II will start to attract investment, and rent it for half a day...
In order to explore the reasons for the rapid investment in these markets, the reporter randomly interviewed several newly signed merchants. Su Liqing, the person in charge of Yanshun Stone Industry, told the reporter that the reason why he chose to book the shelf on the first day of the third phase of the renovation of Zhongyu Stone City was that he was afraid that the good position would be booked.
She said that now in several major markets in the two districts of Fushan and Binhai, the shelves are relatively scarce, and the start is not fast enough, and they are preempted. And she rented a shelf in different markets in the two districts, and the market chosen has something in common, that is, the environment is better.
In Su Liqing's view, it is not important to have a processing area in the market, because Yanshun originally had a processing plant in Shuitou and did not need the market to help with processing. Therefore, she pays more attention to the environmental problems of the market. She believes that a comfortable environment can be external, and it can also calm the anxiety of customers. You can slow down and listen to the salesperson's more detailed introduction, so that the transaction rate will be Taller.
According to Chen Xiaoyan, the head of Shengchao Stone Industry, an old customer of Pengxiang Stone City, the Pengyang launched three phases, and Shengchao signed more than 1,000 shelves. "It is undeniable that Peng Xiang has done a good job in the business and human care of the merchants. The hardware is also quite willing to invest. The environment is naturally not picky. Moreover, Pengxiang has settled in Pengxiang for more than a year and has accumulated a lot of customers, so he chose to continue signing. Three issues."

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