Topic: STARS (STARSS), smart lock brand. In 2015, the company started cooperation with ABC DOOR TECH in California, and established independent electronic circuit engineering laboratories in Los Angeles and Shenzhen, China. It began to independently develop biometric algorithms, intelligent hardware and software development, and announced its entry into the smart lock industry. In the past few years, with its superior intelligent application technology and advanced design concepts, it has created a popular smart lock and fingerprint lock product. Today, let us walk into Stars to understand the mystery of this brand's success.
Customer is one of the most basic elements of market formation, and it is also the most fundamental service and development object in enterprise operation. For the needs of customers, it is the most basic need for a company to assign product attributes. In other words, it is a process in which a company uses products to satisfy customers' use needs, thereby obtaining customer recognition of the company's products and corporate culture.
The smart lock industry is quite special. Because in the general perception of consumers, locks are more inclined to the hardware production category, but smart locks are different. It is a comprehensive intelligent security product that combines the most intelligent attributes of today. It is no longer a mechanical machine in the traditional sense. Hardware products have become the most advanced development industry in today's intelligent property products.
The technology of Stars Smart Lock is derived from the United States, and the addition of other attributes to modern products is also derived from the United States. Stars is keen on the artistic pursuit of the integration of technology and aesthetics, and regards “making life a little more new†as the brand design concept, striving to achieve the common superiority of the product inside and outside. Different from the general concept definition, Stars's "new idea" is based on innovation, intelligence, safety, ingenuity, simplicity and efficiency. This "new idea" is both a production quality and a design quality, which is both safe. Quality, as well as humanistic quality, is a "new idea" that stems from the practical needs of consumers and is produced in the minds of enterprises. This is very rare, because this concept breaks the general idea that "new ideas" are just "scientific and technological innovations", and makes "new ideas" become a combination of intelligent innovation and design aesthetics, making people more willing to accept this position, thus forming a Position the resulting product purchase wishes.
Among them, ingenuity is the most representative. Ingenuity is a production consciousness that is emphasized in all walks of life in the present era. The main reason for the formation of ingenuity is that many companies are too pursuing immediate benefits, only paying attention to efficient production, which makes the quality of products generally low, causing strong consumer dissatisfaction. People began to investigate the reasons and found that it was caused by the lack of ingenuity of the producers. Ingenuity is the focus of Stars' emphasis on the spirit of the product, but unlike the ingenuity concept emphasized by others, the spirit of Stars's ingenuity is: innovation, fineness and art. Because these three points basically cover the concepts that smart locks need from design to production, they also represent the necessary conditions for designing and producing good smart lock products.
Innovation
Innovation is technological innovation. It is necessary for a production enterprise, especially a smart lock enterprise. In today's smart lock industry, the difference in appearance and application mode is getting smaller and smaller, and the market products are gradually homogenized. In the face of this situation, what is most needed is new creativity. The development of new technologies, new materials, new ways to open, the first use of new intelligent hardware technology, redefining the way products are used, etc., are all a smart lock product producers to constantly explore and create, and the spirit of ingenuity The creativity in this is to include these, so to maintain the ingenuity is to maintain the innovation of science and technology.
2. Fine
Fine, that is, fine workmanship, is the pursuit of product quality. In ancient times, whether in the East or in the West, the craftsman of locksmiths must first ensure the fine work of each step in the production of locks, because once there is any deviation in the production, the whole product will lose its safety attributes, no longer have the lock itself. The meaning of the use, that is, the so-called: "the slightest difference, the whole of the abandonment."
The "fine" of the craftsman spirit is the guarantee of the greatest quality and the greatest protection for the safety and convenience of customers. Another embodiment of Stars's carefulness for customers is that it has set up a 7×24-hour original customer service, and is always responsible for any problems faced by customers, so that every step from product to service is fine, reflecting “artisansâ€. The essence of fineness, fineness, and skill.
3. Art
Art, the design art of products, is a concrete manifestation of people's cultural symbols and habits given to products in the long history of development. The operator of this art is artisans. Today, art and products are still blended, and smart devices are even more so. However, how to better integrate the appearance art with the product use is a problem faced by all smart lock companies. Different from the artistic nature of the works given by the artists, the artistic creation brought by the craftsmen needs more appropriate life, emphasizing the unified resonance of the human touch and the beauty of the products for the users, and creating the favorite practical artworks for the customers. Stars is positioned very accurately. Taking the customer's aesthetic needs as the starting point, the company uses the good sense of touch and artistic integration as the foothold, combines the customer's product requirements with the artistic requirements, and forms a product art complex that combines technology and aesthetics to maximize customer satisfaction. Make the company itself the most sincere recognition.
It is foreseeable that Stars will continue to produce smart lock products with design aesthetics and technical creativity in the future, deepen the smart lock technology, improve the face unlocking method, and continuously complete the internal technology upgrade, external design upgrade and opening. The creation of the way. Use creativity to generate more new ideas, let the “smart lock star brand†continue to shine, complete its own development, promote the progress of the industry, and let the smart locks of technology and aesthetics enter thousands of households. let us wait and see.
Editor in charge: Zhou Lingling
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