China's ceramic sanitary ware market share is quite large. According to relevant persons, under the new industry pattern, the ceramic sanitary ware industry with rapid expansion of production capacity has experienced a sharp rise in the “cold stream†due to sluggish sales. The overcapacity in the sanitary ware market has become an indisputable fact in the sanitary ware industry. However, among the many products, only a handful of brands are widely known and recognized by consumers. There are even many small and medium-sized sanitary ware companies that rely on "OEM" production to counterfeit brand names. The ups and downs of upstream companies have also affected the construction and development of business channels.
The lack of capital as a major incentive for the sales crisis The reason why ceramic sanitary ware manufacturers are difficult to face the ever-changing market is that they lack the financial strength to back them up. In the past two years, due to enterprise relocation, equipment renewal and capacity expansion, coupled with the fact that for many small and medium-sized enterprises, the shortage of funds is even more serious. It is difficult for ** and financing difficulties to be placed in front of SMEs. If the company does not form a stable sales channel and does not have a perfect sales model, once the market is troubled, it is easy to encounter a sales crisis, and it is even more difficult to talk about channel sinking to the secondary and tertiary markets.
å‚ Brand-name phenomenon grows day by day In the fierce market competition, many bathroom distributors often invest heavily in product development in order to win the market sales and take the initiative in the market, and this sum of investment is often difficult for SMEs to come up with Hand's. However, it is difficult for large enterprises to invest in "high-cost" investment to obtain "high-yield". Once the new product is launched, it is often copied directly by many companies, such as the “Golden Flower Beige†developed by Dongpeng Ceramics, “Marble†by Jianyi Ceramics, and “Pilates†by Ou Shennuo Ceramics.
Ceramic companies not only imitate their products, but in management, business model, and even brand publicity, many companies often engage in “acquisitionism†and follow suit to become a life-saving rule for many companies to survive. Enterprises that are homogenous and lacking in capital can only follow the same steps and cannot break through the market and even be eliminated.
Inadequate management system China is a large country with more than 5,000 feudal rules. At present, the ceramics industry is still very traditional in terms of management and marketing, and the quality of industry employees is not high. Therefore, only a very small number of companies have relatively well-known brands and are relatively complete. Channels. Many ceramic companies' own channels and sales management are obviously not standardized, market outlets are weak, and dealers' choice of products depends on good customer relations. In addition, many companies do not have the ability to operate brands, there is no systematic business model and professional marketing team, there is no accurate market information, there is no customer-oriented service standards and customer-oriented service system, there is no research, production, supply system for the market The long cycle of capital investment and high risk will all become the time for the company to die, and it may be fatal at any time.
The lack of capital as a major incentive for the sales crisis The reason why ceramic sanitary ware manufacturers are difficult to face the ever-changing market is that they lack the financial strength to back them up. In the past two years, due to enterprise relocation, equipment renewal and capacity expansion, coupled with the fact that for many small and medium-sized enterprises, the shortage of funds is even more serious. It is difficult for ** and financing difficulties to be placed in front of SMEs. If the company does not form a stable sales channel and does not have a perfect sales model, once the market is troubled, it is easy to encounter a sales crisis, and it is even more difficult to talk about channel sinking to the secondary and tertiary markets.
å‚ Brand-name phenomenon grows day by day In the fierce market competition, many bathroom distributors often invest heavily in product development in order to win the market sales and take the initiative in the market, and this sum of investment is often difficult for SMEs to come up with Hand's. However, it is difficult for large enterprises to invest in "high-cost" investment to obtain "high-yield". Once the new product is launched, it is often copied directly by many companies, such as the “Golden Flower Beige†developed by Dongpeng Ceramics, “Marble†by Jianyi Ceramics, and “Pilates†by Ou Shennuo Ceramics.
Ceramic companies not only imitate their products, but in management, business model, and even brand publicity, many companies often engage in “acquisitionism†and follow suit to become a life-saving rule for many companies to survive. Enterprises that are homogenous and lacking in capital can only follow the same steps and cannot break through the market and even be eliminated.
Inadequate management system China is a large country with more than 5,000 feudal rules. At present, the ceramics industry is still very traditional in terms of management and marketing, and the quality of industry employees is not high. Therefore, only a very small number of companies have relatively well-known brands and are relatively complete. Channels. Many ceramic companies' own channels and sales management are obviously not standardized, market outlets are weak, and dealers' choice of products depends on good customer relations. In addition, many companies do not have the ability to operate brands, there is no systematic business model and professional marketing team, there is no accurate market information, there is no customer-oriented service standards and customer-oriented service system, there is no research, production, supply system for the market The long cycle of capital investment and high risk will all become the time for the company to die, and it may be fatal at any time.
Fenghua Jade Motor Co., Ltd. , http://www.flagtapes.com