China's hardware and machinery industry "serious marketing" prevails

We all know one truth: Chinese society lacks sincerity!

And perhaps many of our businesses are victims, but we are used to letting them go without shouting or making determined confrontations, but we learn to survive in such chaotic situations and learn to use deception to fight against deception. This is the sorrow of society and the sadness of human nature. Our companies or human nature instincts call for a standardized market and clean competition. On the Other hand, our companies are more or less contaminated by bad faith.

China’s market economy is not clean, nor is it more normative. The indiscriminate intervention of the administrative authorities and the hands of business people have taken away the confidence of the enterprises, especially the honesty of the SMEs. When the concept of marketing was introduced and penetrated everywhere, companies gradually learned to lie. Lie lies in order to survive, or to adapt to society, but it hurts that the market loses trust in the company. In order to gain market recognition, our company will write some very powerful rhetoric to compile stories for the brand without any support. Some so-called media companies are “buying the right to speak” for their own interests, leading to Distortion of communication, our channel business is still relatively true, because they need to directly face consumers, and the direct consequence of deceiving consumers is to lose consumers. So we have such a situation, our companies like to talk big, subjectively feel that we all believe, but our industry is aware of, but no one on the face to expose, let you wear the emperor's new clothes.

The "deception" ethos of China's hardware and electromechanical industry has recently become more and more fierce. On the one hand, the market is not standardized to force companies to lie, and it seems that you will not lie and you will lose. On the other hand, it is due to the lack of corporate spirit and impetuousness. The industry is still in a period of accumulation of capital. The growth of the industry and the intensification of competition have led to imbalances in the mentality of many companies. They are unwilling to invest in basic work for the long-term development of enterprises, but we all know that as a manufacturing industry, innovation is development. At the core issue, what are the companies with complete innovation capabilities and mechanisms in the current hardware and electromechanical industry in China? !

As an industrial product entity, the product will always be the core of marketing. Don't be branded like a fast-moving consumer product. Don't always play with concepts, tell stories, and lie; like a certain country brand's "false foreign devils" strategy should have abandoned it. , like how much to invest in research and development each year, but also don't brag; like obviously a mid-range brand, do not always say their high-end and so on, our company can carry out outside processing, but must master the core technology or Strict testing procedures. The success of Stanley and Stanley is not accidental, or flickered out, as the practice of some domestic companies' operators who insult foreign brands is really no silver here. The added value of the brand is not imaginary, but it is guaranteed by products, technologies and services. This point please the company must not be obsessed with flicker marketing, and recognize the facts, dare to face is the best policy.

Companies that like to boast are often those companies that are weak and unconfident. Marketing is not a flicker, but it requires regulation and innovation. The flicker and deception ethos of the Chinese hardware and electronic machinery industry is the cause of the market, and it is also the cause of the business owner’s mentality. It is also the cause of human nature.

The manufacturing industry in China needs to travel to middle- and high-end places. The core lies in innovation. The Chinese hardware and electromechanical manufacturing industry is even more so. There are no short-cuts, only the face.

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