Second-hand housing renovation boosts sales in the kitchen and bathroom market

With the continuous strengthening of the regulation of the property market, the entire real estate market has witnessed no small shock. It is understood that after the regulation of the property market, the real estate market has experienced various degrees of decline. At the same time, the second-hand housing market in some cities has shown a steady upward trend. According to industry insiders' forecasts, the growth of second-hand housing transaction volume will promote the development of the home building materials market in the coming period of time. The demand for home building materials for second-hand housing renovation and old house renovation will greatly increase.

According to the survey, among the owners of second-hand housing, they plan to renovate kitchens and bathrooms by more than 60%. Based on this calculation, with regard to the current overall turnover of second-hand housing, there will be a considerable number of owners who choose to conduct renovations before the end of the year.

The survey also showed that the budget for the kitchens and bathrooms used by the owners to decorate second-hand houses was not high. 36.8% of the owners had their budgets controlled within 10,000 yuan, and owners with a budget of less than 30,000 yuan accounted for 75% of the total. This shows that if home building materials companies spotted the second-hand housing this cake, then the introduction of cost-effective products may be favored by consumers.

From the 2011 market performance, although the entire home building materials industry entered a stage of adjustment, but the sales of furniture has shown a good trend. Relevant data show that the transaction volume of second-hand housing has accounted for about 50% of the transaction volume of the entire property market. According to Wang Xiaobing, deputy general manager of Contemporary Decoration Design Co., Ltd., second-hand housing owners are buying kitchen and bathroom items in their renovations, so second-hand house renovations have further increased the sales of kitchen and bathroom products.

At present, many home building materials companies are adjusting their development direction, launching new brands, expanding new stores, and formulating new strategies. Environmental products and high-tech smart products are also becoming more and more popular among consumers.