"High Definition" and "Millions" Watershed Gradually Appear

Due to the lack of production standards for domestic megapixel network cameras last year, the megapixel network camera market saw 720P, 1080P, 1.3 million pixels, and 2 million pixels coexist. As manufacturers have come to meet the HDTV standards set by SMPTE, that is, domestic manufacturers commonly call 720P and 1080P resolutions, with a 16:9 display mode and full frame rate. The concept of "real HD" is gradually being recognized by more people. "1.3 million = 720P" and "2 million = 1080P" In the popularization of common sense, the expedient explanation for high-definition has gradually been forgotten.

Zou Junfan, Solution Manager of Axis Network Communications China, said: “Axis is the only company that has stated its support for SMPTE standards because it has its own advantages such as production of chips, and it can control the code stream and other factors well. Manufacturers.” While other manufacturers are gradually producing products that are compliant with SMPTE standards, a variety of mega-resolution products have been introduced to meet the demand for high-definition monitoring in different environments. Xu Weicheng, product manager of Hangzhou Hikvision Digital Technology Co., Ltd., said: “The megapixel network camera used in industrial video surveillance cannot be equated with the digital camera used in daily life. The actual and practical megapixel network camera should have its pixels at 130. Ten million to 3 million, especially 720P and 1080P resolution HD network cameras, meet the requirements of network transmission, decoding capabilities and storage in the existing network environment."

From the pie chart of the proportion of megapixel network cameras used in the domestic market this year, it can be seen that the mainstream application of domestic megapixel network cameras in 2011 is based on high definition cameras with 720P and 1080P resolution, and the proportion of their use in the market. It accounted for about 91% of the total market size of megapixel network cameras, and the growth rate of use ratio was about 40% higher than that of last year. The megapixel network cameras represented by 1.3 million and 2 million are down from last year's 51% of the overall market size of megapixel network cameras to 7% this year, a decrease of 44%. The "ultra-high definition" network cameras represented by more than 3 million pixels, this year's market share accounted for about 2% of the overall market size of megapixel network cameras, compared with last year, a slight increase; from the data in the figure can It can be seen that the transition trend of megapixel network cameras to HD network cameras is obvious. It can be said that the megapixel network cameras we will talk about in the future will refer to products with more than 3 million pixels, and 1.3 million pixels and 2 million pixels products will be replaced by standard HD products.

From the histogram of the main applications of megapixel network cameras in 2011, it can be clearly seen that “Peace City” is still the industry with the largest number of megapixel network cameras as it was last year, and its application proportion is about 43.7%. Compared to last year, the increase was 3.7%. However, last year, the proportion of the application industry was about 26%, and the “factory” ranked second, this year's application proportion was about 31.2%, which was a 5.2% increase from the previous year. Its second-ranked application was won by “intelligence transportation”, ranking first. three. It is worth mentioning that the application of intelligent transportation industry, the industry last year, the proportion of only 14% of applications, and this year's application of high proportion of about 40.6%, an increase of about 26.6%, the application of the second place. In other application industries such as the public, prosecutors, law, prisons, schools, and the financial industry, the percentage of their applications last year was still less than 10%. However, this year's market industry applications have seen a substantial increase, including public, prosecutors, law, and prisons. The proportion of system applications is approximately 28.1%, and the proportion of applications in the financial industry is approximately 25%. Overall, the top three players in the megapixel network camera application industry did not change much.

While megapixel network cameras bring high-definition picture quality to users, their application areas are quietly changing. With the emergence of high-definition network cameras in the position of megapixel network cameras, the segmentation of HD network cameras and megapixel network cameras (more than 3 million pixels) is becoming increasingly apparent. It is understood that the current domestic application of megapixel network cameras (more than 3 million pixels products) is mainly the traffic jam in the safe city and the intelligent traffic in the highway ramp; the application of high-definition network cameras is more safe Urban urban road monitoring, intelligent transportation such as airports/ports, border security screening, factories, finance, schools, public, prosecutors, law, and prisons.

With the advancement of the safe city, the application market of related industries is also developing rapidly. At present, in addition to traditional industries such as transportation, factories, and finance, many industries are implementing high-definition network video surveillance applications. High-definition picture quality brings unprecedented visual experience, making HD network cameras not only stay in the field of security video surveillance, but also is no longer an enterprise-level industry customers in the application, the trend of HD network cameras gradually towards the civilian market is increasingly prominent.

Deng Gang, Manager of Video Surveillance at Bosch Security Communications Systems, said: “On the current application of megapixel network cameras, high-definition network cameras are mainly used in industries such as factories, airports and ports in the transportation industry. With the increase in HD demand, it is likely that HD network cameras will be used in retail stores, building construction and other industries."

“With the increasing definition of megapixel network cameras and the popularity and development of HD network cameras, their applications will not only be limited to the security industry, but also include applications in the commercial market.” Suzhou Keda Technology Co., Ltd. monitoring products Line manager Zhou Shengqiang added. It is understood that the current domestic demand for video surveillance services in the civil industries such as hotel chains, shops, and real estate is increasing day by day, and the demand for high-definition image quality for video surveillance is also very high. From the histogram of the article's 2011 megapixel network camera main application industry, it can be clearly seen that the real estate, hotels, shops and other industries, the application of high-definition network cameras is about 18%, compared with the market applications last year, The application rate has greatly improved.

At the same time, due to the characteristics of the civilian market that are quite concerned with prices, many network camera manufacturers have begun to introduce more cost-effective product lines, such as Bosch's new benefit series, Honeywell's Weishida product line and so on. Of course, due to the complex features of installation and operation of the network camera, how to establish a system that can realize high definition from the front end to the back end, and how to easily set and install it will become the first problem to be solved in high-definition access to the civilian market.

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