Weak sales promotion in the building materials market

When reporters were interviewing in Zhuhai City, each of the home-installed building materials cities, merchants said that the market was "cold." Tiles and floors are the "big pieces" of ordinary home decoration materials. The reporter found that in the new building materials market and the Red Star Macalline, the market is not very popular, especially the consumers of tiles and floor stores are few and far between. Luo Kai manager of a floor store told reporters that according to common sense, this year's economic environment has improved, the public should buy more houses to decorate, but the actual situation is not the case, not many consumers start renovation. Chen Weiping, manager of a ceramics store, believes that the “cold” market is related to the newly introduced property market regulation policy. Compared with the same period of last year, this year’s business has faded by at least 40%, and even discounted promotions and promotions are difficult to attract consumers.

According to reports, in the past, businesses only implemented discount promotions on holidays. In the second half of this year, although many businesses also launched non-profit promotional activities, the effect was not as good as before.

The building materials market is "cold," and the home improvement company's business is also light. The reporter learned from the interviews with home improvement companies such as Zhongce, Jiayu, Huaxi, and Chuanhao that the home improvement business in the second half of this year was significantly lighter than the same period last year. “The reason does not rule out the introduction of the national property market regulation policy. After all, the home improvement industry is closely related to the real estate industry.” Wu, the manager of the home design department, said that orders in the first half of this year were not only less than the same period last year, and even fewer consumers came to consult. Last year. This is generally the case for several other companies.

The reporter learned from the interview that, with the introduction of the “New State Ten” regulation by the state, the property price in Zhucheng is still strong, but many consumers who have the need to buy a house are watching the property and are closely related to the sales of the property market. The industry is naturally depressed.

Wang Wei, who works in a public institution, told reporters that after the introduction of the "New State Ten Articles" that regulates real estate in the country, he hoped that the housing prices in Zhucheng could be reduced. However, this wish has not yet been realized. Wang Wei said: "Now the city center is a little better, the prices are more than 7,000 yuan per square meter, far beyond my level of consumption. It seems that things to buy a house and then wait, there is no house to mention home improvement ."

In the interview, many building materials merchants stated that only the real estate control policy was in place, and the housing prices were appropriate. Consumers began to buy houses, and the home improvement building materials market would be better.