With regard to the development of the building materials industry, the downturn in the real estate market has directly affected the demand for decoration of home furnishing projects and homes. It has exerted greater pressure on the production and sales of the stone industry, which has slowed the sales revenue growth of the stone industry. At the same time, the main energy and natural gas prices consumed by the stone industry are also high, and the product cost continues to rise, which makes it difficult to increase the sales price and the profitability of the stone industry is limited. Faced with the above problems and difficulties, what should be done by high-end stone brand enterprises in order to cooperate with the high-end brands of stone enterprises to strive to become the leading brand's development strategy and improve the operating efficiency and profitability of the overall business objectives?
High-end product market
In the high-end product market, initially establish and improve professional sales channels, develop new channels, add professional design institutes, design high-end brands of home improvement stone enterprises, and establish high-end brand architects and designers clubs in major cities. , Forming a professional network; In the large and medium-sized cities of the country, Shanghai, Beijing, Tianjin, Guangzhou, Chongqing and other places have started online group buying and network promotion, increasing horizontal sales channels, and at the same time using a nationwide sales service center to provide comprehensive sales, Service and technical support, consolidate existing high-end market share, and maintain stable growth in performance.
Mid-range product market
In the mid-range product market, companies will focus their resources on business investment projects, large-scale real estate chains, well-furnished housing, and affordable housing renovation projects across the country; at the same time, in the retail market, companies will use existing high-end product market access resources to quickly establish Mid-range product sales network. In terms of operational improvement, we will increase strategic cooperation including chain building materials supermarkets.
Foreign Market Development Plan
The high-end brands of stone enterprises will make full use of the platforms of international metropolises, give full play to the existing resources of the existing brands and global customer resources, and increase the development of the international market. Future Development Plan for New Markets The high-end brands of stone enterprises have started to cooperate with national scientific research institutions and professional colleges to develop ultra-thin stone, environmentally-friendly external wall thermal insulation stone bricks, precision ceramic products and waste recycling technology.
International business plan
The high-end brands of stone enterprises will strive to open up the international market on the basis of consolidating the domestic market. The high-end brands of stone companies have introduced relevant professionals to the international market, focused on the development and design of environmentally-friendly and functional products that meet international consumer trends, and adopted international cooperation with foreign companies to conduct international operations.
Talent expansion plan
Strengthening the development and management of human resources is a prerequisite and guarantee for realizing the strategic goals of high-end brands of stone enterprises. With the expansion of the scale of high-end stone companies and the expansion of their business areas, the demand for talents will increase. The high-end brands of stone companies will continue to strengthen talent introduction and personnel training, and actively create a platform that is conducive to the full play of talents in all fields. Create a good corporate culture atmosphere, establish a sound employment mechanism and elimination mechanism, steadily implement a full-time training program, establish a learning organization, comprehensively improve the quality of employees, and build a cohesive team. In the next three years, high-end brands of stone companies will focus on the introduction of technical R&D talents and comprehensive trade talents to provide a strong talent pool for the development of high-end brands of stone enterprises.