The development history of the building intercom industry in China dates back to the end of the 1980s. At that time, due to the generally low level of national living standards, the awareness of security was also relatively weak, which led to the slow development of building intercom in the early days. However, with the rapid economic development in recent years, many unscrupulous people in society have resorted to various methods to create threats to their lives and property in order to seek greater benefits. Since then, people have finally realized the importance of security, and building intercom has also been widely used in people's lives.
Of course, this change of concept is not only a huge business opportunity for manufacturers, but also has certain hidden dangers: it is widely used, and after-sales service can hardly be guaranteed. Coupled with the rapid emergence of large and small enterprises, the status quo of operation and maintenance services has been pushed to the cusp.
As we all know, building intercom is the last barrier to the safety of residential communities. However, in the survey, it is not difficult to find that whether in a high-end residential area or an ordinary residential area, damaged building intercom doors are everywhere, and some are unable to talk. Even the doors could not be closed, either in the day or in the night, openly open.
Is such a "security barrier" a violation of the original intention of protecting the safety of tenants?
Xiao Bian also briefly analyzed the seriousness of the after-sales service problem in the article “Analysis of the Present Situation of China's Building Intercom Products After-sales Service†and summarized some of the opinions of manufacturers on after-sales service. Now, let us upgrade this issue. To discuss the importance of building intercom services and ways to improve the quality of operation and maintenance services.
After-sales service brand added value
In the security industry, the market share of monitoring ranked first, followed by building intercom, which accounted for about 14% of the market share. This shows how large the market for building intercom is.
However, where there are business opportunities, there is competition, and the intercom industry is no exception. In the stage of booming development of the building intercom industry, a large number of small and medium-sized enterprises saw the development opportunities in this industry. They have emerged one after another and have intensified the market competition for building intercom. In a situation where competition is so intense, brand value becomes particularly important.
So, where can companies increase brand influence?
"After-sales service is a continuation of sales, its importance is equal to the quality of products and the credibility of the company, to a certain extent, the brand value added after-sales service may even exceed the product itself." Guanlin Technology, Fujian Province Zhu Ying, general manager of the company, said.
As long as there are good R&D technicians and enough funds, any company can produce good products. However, if you want to provide quality services in the long term, it is a big project for the company.
To do a good after-sales service, first of all, we must have an excellent service team. The service industry is an industry that needs enough patience, strong sense of responsibility, and active and rapid action. An excellent service team is the core of doing after-sales service. Then, service points must be spread all over the country. This is to make it easier for users to solve problems in a timely manner when receiving a call for repairs, and to use actual actions to increase user satisfaction with the company.
Only after hard work can we get a good return. In such fierce market competition, companies must make more efforts than others. Under the premise of guaranteeing product quality, they must do a good job in after-sales service to win word-of-mouth and win more customers.
Operation and maintenance service providers reflect the responsibility of users
“After-sales service is a business operation link that every industry is seizing, and it can be said that operation and maintenance services are not only an important measure to establish a corporate brand, but also a legal responsibility of manufacturers to consumers.†Di Nike said.
Although the operation and maintenance service is not directly linked to the quality and technology of the manufacturer's products, it is the most direct way for users to feel the products they use. Xiao Bian believes that products with harder quality will hardly avoid the occurrence of such or such minor problems. As a result, products cannot be used. At this time, it is believed that most users are more concerned with the size of the problems than they are. Manufacturers finally solve these problems efficiently!
From the perspective of the user, it is the responsibility of the manufacturer to ensure the normal use of the product, and it is a reflection of the responsibility of the manufacturer to the user. Manufacturers can only do this well, users can rest assured that their products, and peace of mind.
Combination of pre-sales and after-sales to improve the quality of operation and maintenance services
"In order to improve the quality of operation and maintenance services, it seems to me that we must start with the most basic details and do a good job in pre-sale work. After the product is selected, the manufacturer will intervene early in the initial design, installation and guidance, and Supervision is put in place to eliminate the problems caused during the installation process. There will be no major problems in the subsequent use of general products, which will greatly reduce the workload of maintenance and improve the quality of operation and maintenance.†Xiao Chong, Deputy General Manager of Hui Ruitong In an interview with Qianjia.com, he said.
This shows that the pre-sale work plays an important role in improving the quality of operation and maintenance services.
There are many kinds of reasons for product damage, of course, including some irresistible factors, such as product life, natural disasters, etc. Of course, there are many human factors that lead to product damage, such as unreasonable product installation, improper use of users Wait. How to ensure that the product reaches the maximum service life, which requires manufacturers to do pre-sale work, not only to the supervision of the project in place to ensure the normal installation of the product, but also need to carry out detailed guidance to the user to ensure that users can use the product correctly.
O&M services are closely related to the vital interests of manufacturers. Facing such a fiercely competitive market, building intercom companies need to correctly understand the importance of O&M services and improve their O&M service quality, thus deepening their brand image and enhancing their competitiveness.
Of course, this change of concept is not only a huge business opportunity for manufacturers, but also has certain hidden dangers: it is widely used, and after-sales service can hardly be guaranteed. Coupled with the rapid emergence of large and small enterprises, the status quo of operation and maintenance services has been pushed to the cusp.
As we all know, building intercom is the last barrier to the safety of residential communities. However, in the survey, it is not difficult to find that whether in a high-end residential area or an ordinary residential area, damaged building intercom doors are everywhere, and some are unable to talk. Even the doors could not be closed, either in the day or in the night, openly open.
Is such a "security barrier" a violation of the original intention of protecting the safety of tenants?
Xiao Bian also briefly analyzed the seriousness of the after-sales service problem in the article “Analysis of the Present Situation of China's Building Intercom Products After-sales Service†and summarized some of the opinions of manufacturers on after-sales service. Now, let us upgrade this issue. To discuss the importance of building intercom services and ways to improve the quality of operation and maintenance services.
After-sales service brand added value
In the security industry, the market share of monitoring ranked first, followed by building intercom, which accounted for about 14% of the market share. This shows how large the market for building intercom is.
However, where there are business opportunities, there is competition, and the intercom industry is no exception. In the stage of booming development of the building intercom industry, a large number of small and medium-sized enterprises saw the development opportunities in this industry. They have emerged one after another and have intensified the market competition for building intercom. In a situation where competition is so intense, brand value becomes particularly important.
So, where can companies increase brand influence?
"After-sales service is a continuation of sales, its importance is equal to the quality of products and the credibility of the company, to a certain extent, the brand value added after-sales service may even exceed the product itself." Guanlin Technology, Fujian Province Zhu Ying, general manager of the company, said.
As long as there are good R&D technicians and enough funds, any company can produce good products. However, if you want to provide quality services in the long term, it is a big project for the company.
To do a good after-sales service, first of all, we must have an excellent service team. The service industry is an industry that needs enough patience, strong sense of responsibility, and active and rapid action. An excellent service team is the core of doing after-sales service. Then, service points must be spread all over the country. This is to make it easier for users to solve problems in a timely manner when receiving a call for repairs, and to use actual actions to increase user satisfaction with the company.
Only after hard work can we get a good return. In such fierce market competition, companies must make more efforts than others. Under the premise of guaranteeing product quality, they must do a good job in after-sales service to win word-of-mouth and win more customers.
Operation and maintenance service providers reflect the responsibility of users
“After-sales service is a business operation link that every industry is seizing, and it can be said that operation and maintenance services are not only an important measure to establish a corporate brand, but also a legal responsibility of manufacturers to consumers.†Di Nike said.
Although the operation and maintenance service is not directly linked to the quality and technology of the manufacturer's products, it is the most direct way for users to feel the products they use. Xiao Bian believes that products with harder quality will hardly avoid the occurrence of such or such minor problems. As a result, products cannot be used. At this time, it is believed that most users are more concerned with the size of the problems than they are. Manufacturers finally solve these problems efficiently!
From the perspective of the user, it is the responsibility of the manufacturer to ensure the normal use of the product, and it is a reflection of the responsibility of the manufacturer to the user. Manufacturers can only do this well, users can rest assured that their products, and peace of mind.
Combination of pre-sales and after-sales to improve the quality of operation and maintenance services
"In order to improve the quality of operation and maintenance services, it seems to me that we must start with the most basic details and do a good job in pre-sale work. After the product is selected, the manufacturer will intervene early in the initial design, installation and guidance, and Supervision is put in place to eliminate the problems caused during the installation process. There will be no major problems in the subsequent use of general products, which will greatly reduce the workload of maintenance and improve the quality of operation and maintenance.†Xiao Chong, Deputy General Manager of Hui Ruitong In an interview with Qianjia.com, he said.
This shows that the pre-sale work plays an important role in improving the quality of operation and maintenance services.
There are many kinds of reasons for product damage, of course, including some irresistible factors, such as product life, natural disasters, etc. Of course, there are many human factors that lead to product damage, such as unreasonable product installation, improper use of users Wait. How to ensure that the product reaches the maximum service life, which requires manufacturers to do pre-sale work, not only to the supervision of the project in place to ensure the normal installation of the product, but also need to carry out detailed guidance to the user to ensure that users can use the product correctly.
O&M services are closely related to the vital interests of manufacturers. Facing such a fiercely competitive market, building intercom companies need to correctly understand the importance of O&M services and improve their O&M service quality, thus deepening their brand image and enhancing their competitiveness.
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