With the development of the country’s economy, people’s living standards have gradually increased, and the country’s “Twelve Five-Year Plan†has launched the expansion of the Internet of Things and smart cities, and the rapid development of the smart home industry. The bright future of smart homes, the application of TCP/IP networking technology in building intercom indoor extensions has become more and more mature in recent years, the policies of affordable housing, and the recovery of real estate and other factors, building intercom experience policies, technology and market triple “stimulus "How can the future prospects not surprise people?
Housing policy tilt: Building intercom is no longer alone
At present, real estate developers will also be under heavy pressure. The market is just stabilizing instead of real “warming up†and it will take time to get rid of the weak state. This is not a good news for the building intercom industry attached to the development of the real estate industry. In such a market environment, real estate developers may reduce the price of building intercom products or reduce the grade of products from the perspective of controlling costs. They may choose more economical products and solutions, which results in the low end of the building intercom. The number of product sales has risen; at the same time, due to the large number of affordable housing such as affordable housing and affordable housing, the number of low-end products sold in building intercom has been further improved.
According to the “Announcement of the National Housing Land Supply Plan for 2012†issued by the Ministry of Land and Resources, in 2012, the country plans to supply 138,800 hectares of land for affordable housing projects and small-to-medium-sized commercial housing, accounting for 79.3% of the national housing land supply plan, which is higher than last year. 0.7%. It plans to supply 50,100 hectares of land for affordable housing projects, accounting for 29.1% of the housing land supply plan, more than the actual amount of 10 million sets of affordable housing sites in 2011 (48,100 hectares), and the implementation of the 7 million new projects in 2012. The objectives and tasks of the above-mentioned "safeguard livelihood land should be guaranteed." From this set of data, we can see that a large proportion of land supply has ensured that the overall area of ​​the housing is still guaranteed. In particular, the scale of land use for small and medium sized commercial housing for medium purchasing power has not been squeezed, and the country will further increase The construction of affordable housing has provided a very substantial market space for the economical and practical building intercom products located in the middle and low end.
Obviously, the start of construction of a large number of affordable housing has a very obvious role in promoting the development of the upstream and downstream industries in the entire real estate market. This, on the other hand, makes up for the possible downturn in the commodity housing market. According to Dean’s opinion, under the housing control policy, the state uses a large amount of land for the construction of economically affordable housing, and the general selling price of affordable housing is not high. The applicable building intercom products are generally non-visible, and a small portion will be used. To black and white visual, basically do not use color visual, so that the middle of the entire building intercom industry price side bottom; national property control policy makes developers two levels of differentiation, some developers trend in Hourun high-end luxury In the market, another part of the developers is in the low-cost, affordable housing market.
Of course, the regulation of the property market will inevitably weaken the developer's income. Developers may choose more economical products and solutions in order to control costs when selecting products. Similarly for affordable housing, the selected building intercom products also require relatively cost-effective and cost-effective, functionally simple and practical, while the system operation must be reliable and stable. It can be predicted that a large part of the demand for the intercom market in the future will be concentrated in the low-end market, which also brings new market opportunities for the majority of building intercom manufacturers.
Under the influence of relevant state real estate control policies, the demand for low-rent housing and affordable housing as the mainstay of the affordable housing market has been highlighted. In response to this market characteristic, many brand manufacturers have also launched relevant products suitable for market demand, such as Dean Legrand also timely launched the “789 System High-Rise Utility Building Intercom System†last year.
Designed for high-rise buildings, it offers the simplest operation, most useful functions and the most stable solutions. The 789 system has lower product cost than the D2009 series, but it also includes visual system and non-visual system functions. The indoor unit also has a variety of unique design new products, including black and white and color, from 3.5 inches, 4-inch variety of products.
Technology update: gorgeous transformation of intercom products
The development and application of TCP/IP networking technology is the key to the integration of extensions in building intercoms into smart homes as control terminals. Its powerful data processing capabilities and bandwidth of hundreds of megabytes make it very simple to implement multiple channels in the community. The use of a host of doorways at the same time will not result in channel jams or busy lines. This is also a problem that has always existed in traditional analog intercom products. Without TCP/IP networking technology, traditional analog indoor extensions are difficult to integrate into smart homes, and intercom manufacturers are also faced with more problems when they are involved in smart homes. Therefore, the development and popularity of the TCP/IP networking technology directly affect the indoor extension's position in the smart home, and determines whether the indoor extension can truly replace the professional intelligent home control interface and successfully integrate into the smart home.
Although TCP/IP networking technology is the core technology of building intercom products in the future, digital products are still only a small part of the market. Throughout this time, analog intercom products still dominate the mainstream. Xiao Bian analysis, the status quo of market economy and digital product cost input is a very important factor that directly restricts the popularity of building intercom digital products. Generally speaking, the popularization of digital intercom products needs to be combined with the economic situation of the country. For the time being, it will take a long time before digital intercom products can completely replace the status of analog intercom products. This is also a problem that needs to be rigorously dealt with by intercom manufacturers.
The application of TCP/IP networking technology greatly enhances the value of the intercom indoor extension, breaks the limitations of analog intercom products, and adds expandable functionality so that it can be integrated into smart homes and become a smart home control terminal. . However, the smart home is a powerful overall system, and the control terminal is only a small part of the system. Intercom manufacturers want to integrate completely into the smart home industry, and this is not the only small indoor extension. Can do it.
Follow the pace of smart home: how bad the market?
Compared with building intercom manufacturers, smart home companies can be regarded as rising stars. Although the smart home industry prospects can be expected, at present, development is not very optimistic. One of the reasons for the analysis is that smart homes are different from general systems. Because the number of modules involved is relatively large, they are made up of multiple systems and require networked control. Therefore, the requirements for technology and networking are more demanding than those of other systems.
At the same time, smart home is a high-end experience demand for life. By contrast, building intercom is a system that facilitates customer visits and ensures the safety of residents. Applications are more practical than smart homes. Therefore, building intercom is more intelligent than demand. Home has advantages. It is precisely because of this demand for high-end living experiences that China is currently in the development stage. People's living standards are generally not high. The demand for high-end living experiences like smart homes can be said to be dispensable and not urgent. Therefore, the national economy is also a very important factor restricting the development of smart homes.
At present, the entire market is still dominated by analog video intercom systems. However, as the scale of community construction grows, from a few hundred households to several thousand households and even tens of thousands of households, the number of households increases and the area expands. New requirements have been put forward for the technology and functions of analog video intercom systems. Product technology and functionality have been severely tested.
At present, the prices of building intercom products are increasingly transparent and profit margins are limited. However, the competition among enterprises is still increasing. In the face of such a market environment, enterprises need to carry out a strategic layout based on their own situation, innovate the development model, rationally configure the product structure, and improve the three core competitiveness of enterprise technology, products and services. In terms of technology, we will strengthen research and development of forward-looking, pilot-type new products and new technologies, and master core technologies.
In the aspect of products, under the premise of ensuring high reliability and stability, the product's design level and workmanship are improved, the products are more refined and more fashionable, and in terms of services, the construction of service outlets is increased, and all regions are expected to achieve Localization services, effectively reducing on-site service response time and improving service quality; Di Nike believes that under the room control policy, the first step of technological innovation is the key to technological innovation. How to improve the core technology of products and maintain the technological leadership of products is an improvement of enterprises. The focus of competitiveness lies secondly, through technological innovation to control costs, to strengthen management to improve efficiency, to meet the special needs of the building intercom products, personalized, diversified service needs; Moreover, to strengthen service awareness, to provide customers with cost-effective Products can enable companies to remain invincible in the fierce competition.
Conclusion:
As the enthusiasm for real estate development fades, building intercom turns to become the most concerned part of building construction; when the policy of affordable housing is introduced, building intercom is popular, adding color to building security; when the smart home is connected with the rapid development of the Internet of Things, building intercom It is even more "stealing". Facing the advantages of various policies, markets, and technologies, the future of building intercom is even more surprising.
Housing policy tilt: Building intercom is no longer alone
At present, real estate developers will also be under heavy pressure. The market is just stabilizing instead of real “warming up†and it will take time to get rid of the weak state. This is not a good news for the building intercom industry attached to the development of the real estate industry. In such a market environment, real estate developers may reduce the price of building intercom products or reduce the grade of products from the perspective of controlling costs. They may choose more economical products and solutions, which results in the low end of the building intercom. The number of product sales has risen; at the same time, due to the large number of affordable housing such as affordable housing and affordable housing, the number of low-end products sold in building intercom has been further improved.
According to the “Announcement of the National Housing Land Supply Plan for 2012†issued by the Ministry of Land and Resources, in 2012, the country plans to supply 138,800 hectares of land for affordable housing projects and small-to-medium-sized commercial housing, accounting for 79.3% of the national housing land supply plan, which is higher than last year. 0.7%. It plans to supply 50,100 hectares of land for affordable housing projects, accounting for 29.1% of the housing land supply plan, more than the actual amount of 10 million sets of affordable housing sites in 2011 (48,100 hectares), and the implementation of the 7 million new projects in 2012. The objectives and tasks of the above-mentioned "safeguard livelihood land should be guaranteed." From this set of data, we can see that a large proportion of land supply has ensured that the overall area of ​​the housing is still guaranteed. In particular, the scale of land use for small and medium sized commercial housing for medium purchasing power has not been squeezed, and the country will further increase The construction of affordable housing has provided a very substantial market space for the economical and practical building intercom products located in the middle and low end.
Obviously, the start of construction of a large number of affordable housing has a very obvious role in promoting the development of the upstream and downstream industries in the entire real estate market. This, on the other hand, makes up for the possible downturn in the commodity housing market. According to Dean’s opinion, under the housing control policy, the state uses a large amount of land for the construction of economically affordable housing, and the general selling price of affordable housing is not high. The applicable building intercom products are generally non-visible, and a small portion will be used. To black and white visual, basically do not use color visual, so that the middle of the entire building intercom industry price side bottom; national property control policy makes developers two levels of differentiation, some developers trend in Hourun high-end luxury In the market, another part of the developers is in the low-cost, affordable housing market.
Of course, the regulation of the property market will inevitably weaken the developer's income. Developers may choose more economical products and solutions in order to control costs when selecting products. Similarly for affordable housing, the selected building intercom products also require relatively cost-effective and cost-effective, functionally simple and practical, while the system operation must be reliable and stable. It can be predicted that a large part of the demand for the intercom market in the future will be concentrated in the low-end market, which also brings new market opportunities for the majority of building intercom manufacturers.
Under the influence of relevant state real estate control policies, the demand for low-rent housing and affordable housing as the mainstay of the affordable housing market has been highlighted. In response to this market characteristic, many brand manufacturers have also launched relevant products suitable for market demand, such as Dean Legrand also timely launched the “789 System High-Rise Utility Building Intercom System†last year.
Designed for high-rise buildings, it offers the simplest operation, most useful functions and the most stable solutions. The 789 system has lower product cost than the D2009 series, but it also includes visual system and non-visual system functions. The indoor unit also has a variety of unique design new products, including black and white and color, from 3.5 inches, 4-inch variety of products.
Technology update: gorgeous transformation of intercom products
The development and application of TCP/IP networking technology is the key to the integration of extensions in building intercoms into smart homes as control terminals. Its powerful data processing capabilities and bandwidth of hundreds of megabytes make it very simple to implement multiple channels in the community. The use of a host of doorways at the same time will not result in channel jams or busy lines. This is also a problem that has always existed in traditional analog intercom products. Without TCP/IP networking technology, traditional analog indoor extensions are difficult to integrate into smart homes, and intercom manufacturers are also faced with more problems when they are involved in smart homes. Therefore, the development and popularity of the TCP/IP networking technology directly affect the indoor extension's position in the smart home, and determines whether the indoor extension can truly replace the professional intelligent home control interface and successfully integrate into the smart home.
Although TCP/IP networking technology is the core technology of building intercom products in the future, digital products are still only a small part of the market. Throughout this time, analog intercom products still dominate the mainstream. Xiao Bian analysis, the status quo of market economy and digital product cost input is a very important factor that directly restricts the popularity of building intercom digital products. Generally speaking, the popularization of digital intercom products needs to be combined with the economic situation of the country. For the time being, it will take a long time before digital intercom products can completely replace the status of analog intercom products. This is also a problem that needs to be rigorously dealt with by intercom manufacturers.
The application of TCP/IP networking technology greatly enhances the value of the intercom indoor extension, breaks the limitations of analog intercom products, and adds expandable functionality so that it can be integrated into smart homes and become a smart home control terminal. . However, the smart home is a powerful overall system, and the control terminal is only a small part of the system. Intercom manufacturers want to integrate completely into the smart home industry, and this is not the only small indoor extension. Can do it.
Follow the pace of smart home: how bad the market?
Compared with building intercom manufacturers, smart home companies can be regarded as rising stars. Although the smart home industry prospects can be expected, at present, development is not very optimistic. One of the reasons for the analysis is that smart homes are different from general systems. Because the number of modules involved is relatively large, they are made up of multiple systems and require networked control. Therefore, the requirements for technology and networking are more demanding than those of other systems.
At the same time, smart home is a high-end experience demand for life. By contrast, building intercom is a system that facilitates customer visits and ensures the safety of residents. Applications are more practical than smart homes. Therefore, building intercom is more intelligent than demand. Home has advantages. It is precisely because of this demand for high-end living experiences that China is currently in the development stage. People's living standards are generally not high. The demand for high-end living experiences like smart homes can be said to be dispensable and not urgent. Therefore, the national economy is also a very important factor restricting the development of smart homes.
At present, the entire market is still dominated by analog video intercom systems. However, as the scale of community construction grows, from a few hundred households to several thousand households and even tens of thousands of households, the number of households increases and the area expands. New requirements have been put forward for the technology and functions of analog video intercom systems. Product technology and functionality have been severely tested.
At present, the prices of building intercom products are increasingly transparent and profit margins are limited. However, the competition among enterprises is still increasing. In the face of such a market environment, enterprises need to carry out a strategic layout based on their own situation, innovate the development model, rationally configure the product structure, and improve the three core competitiveness of enterprise technology, products and services. In terms of technology, we will strengthen research and development of forward-looking, pilot-type new products and new technologies, and master core technologies.
In the aspect of products, under the premise of ensuring high reliability and stability, the product's design level and workmanship are improved, the products are more refined and more fashionable, and in terms of services, the construction of service outlets is increased, and all regions are expected to achieve Localization services, effectively reducing on-site service response time and improving service quality; Di Nike believes that under the room control policy, the first step of technological innovation is the key to technological innovation. How to improve the core technology of products and maintain the technological leadership of products is an improvement of enterprises. The focus of competitiveness lies secondly, through technological innovation to control costs, to strengthen management to improve efficiency, to meet the special needs of the building intercom products, personalized, diversified service needs; Moreover, to strengthen service awareness, to provide customers with cost-effective Products can enable companies to remain invincible in the fierce competition.
Conclusion:
As the enthusiasm for real estate development fades, building intercom turns to become the most concerned part of building construction; when the policy of affordable housing is introduced, building intercom is popular, adding color to building security; when the smart home is connected with the rapid development of the Internet of Things, building intercom It is even more "stealing". Facing the advantages of various policies, markets, and technologies, the future of building intercom is even more surprising.
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