Wooden door industry: change is the topic

In many cases, the result of following the trend is that if it is possible to catch up with the wind and earn a few silver coins early, if the timing is not correct, the market will always change in an instant, and it will make the new project become the company’s “old people”. "That dragged the company's development.

Follow the trend is the normal state of the wooden door industry, which is also very knowledgeable, if you combine your own business situation, in front of market opportunities to seize some of the trends or trends, proper follow-up is also necessary, so that you can make Enterprises seize a new commanding height in market share expansion. Therefore, there is nothing wrong with following the trend. What is wrong is to follow the timing and the node of the wind, as well as the object of follow-up, the orientation of product orientation and the characteristics of the company itself. We have always heard that many business owners say that their new projects have lost a lot of money, or that they have overwhelmed the development of the company's traditional main business. This kind of story is not uncommon, but few people have learned lessons from it, and there are always people who fall into succession. Blindly following the quagmire.

In fact, as a new project, it is definitely necessary to invest in the initial stage, and it is also necessary to give a certain period of time to nurture, support, or spend the company’s limited cash flow, but only if this new project has very good prospects and expectations. The second is that the new project will not take too long to support and nurture the company's main business, and then it must have a professional team to operate and build. If we do not have scientific examinations and plans, it seems to me that any new project launched is out of danger and it is difficult to have a big deal.

In our wooden door industry, there are also many examples of successful new projects. In such an instance we can clearly see that it is inevitable that the new project will become the company's “old people” in the early stages, but if the cycle is too long or there is no professional The operating team, the state of continuous “Bai Laozu” is obviously an obstacle to the development of the enterprise. “Beggar” is a ridiculous, but also “embarrassed” erosion of the company’s core competitiveness.

For the development of some new projects, I think that we can eliminate the occurrence of continuous “prostitutes” from several aspects. The first is to establish a professional operation team. The reason why the new project is new is that the company’s CEOs and the former inherent human structure. If it cannot be completely controlled, it must be equipped with new mechanisms and new teams that match it. The second is to agglutinate the complementary resources of the enterprise itself and not to create friction between the new project and the traditional main business of the new company and the enterprise, and to form a joint force; The third is to focus on the new project, the new team and the running of the company, so that the new project can integrate the company's development track, into the normalization of operations; the fourth is to find out the opportunities and entry points for new projects, making new projects We can quickly reach the active level of market expansion. The fifth is to maintain a high degree of centralized government decision-making. The development of a new project can not be separated from the support of the company’s inherent human structure and traditional forces. It also requires the formation of cooperation with each other.

We are used to seeing how many projects in the wooden door industry have been sloppily projected, launched rashly, hurried into battle, and either died or died halfway through the process. There are also many situations in which successful companies, large companies, and large groups are often prone to emerge. For large companies, there are plenty of funds and foundations that can be adjusted. For small and medium-sized enterprises, if a new project is abandoned, a large amount of funds and energy may be trapped, making it difficult for the company to go downhill.

For our wooden door industry, it has already entered the era of “taking business” to “doing business”, and it is an era that must benefit from management. With the deepening of the post-financial crisis and the suppression of the real estate market, many of our wooden door companies will face varying degrees of challenges. This will also include difficulties in the development of domestic markets, shrinking international markets, failure of low-cost competition strategies, and increasing pressure for transformation and upgrading. Large, unfavorable situation such as intensified market competition. How to change and how to transform it will be a proposition we must face.