For any hardware company, customer orders are the most precious and scarce resources. Orders will always be the chips for hardware companies to survive and develop. Obtaining more orders in the current period is the top priority for most hardware companies to survive. Many hardware companies have joined the army of e-commerce. Larger companies have established their own independent websites. Smaller enterprises have also opened on B2B e-commerce platforms such as Alibaba, HC Hardware, Mechatronics, and Global Hardware. Your own shop. Only the site or shop is not enough, but also to build a blog! The marketing effect of the blog can not be underestimated. So, how to effectively use blog resources and win more orders? Mechanical and electrical online blog marketing experts summed up and published here, in order to vast number of hardware companies. First, the correct positioning, select the blog platform enterprise blog should be considered in the positioning of what website to open blog, should consider what resources individuals or businesses can call, because the blog is based on personal first, so it should be based on their own resources To locate the type of blog.
Blog articles can be divided into the following categories:
1ã€Technical knowledge class---Introduction related to product or service, show your professionalism, company culture class--- introduce the company's culture, product history or service and historical story, etc. - Can communicate with employees, stories between customers, etc. A. If you are proficient in the market and management, you can publish successful experiences, marketing tips, management skills, and brand building in your blog.
4, if the technical comparison of a certain aspect is in line, you can publish difficult technical problems, solutions, new products and new processes in the blog;
Correct positioning and proper choice of blogging platform can make your blog easier to become a high-quality blog, and it is easier to get favor from administrators and users because resources are available and long-term high-quality content can be published. Achieve the desired marketing effect.
Second, establish a number of blogs, determine a flagship blog whether it is Ali blog, Baidu Space, Sina blog or a professional counterpart to the site, the hardware company salesman or e-commerce responsible person can go to build a blog. The same person can have multiple blogs, of course, there should be a master blog. When posting articles on the main blog, the main blog is the starting point, other blogs are reproduced, and the link address of the main blog posts is increased, the next set of previews is added, and at a certain stage of writing, the main blog is updated, and other blogs stop publishing articles.
After creating a blog, you can use your company's name or add a product to your pen name, and then write an article to publish it on a blog to let search engines crawl it.
Third, improve the blog information, win in the starting line hardware companies to establish a blog, we must pay attention to the improvement of the data, do not think it does not matter. The profile of a blog is like a person's ID card. When you write your personal information, it is easier for more potential customers to find and add them as friends. And by expanding your influence with each other as friends, let more people know and understand your blog.
A, upload your own photos, photos are better, the appearance is not a deciding condition, but the first impression is very important!
B, resume, blog profile to fill out, but also choose a good template, decorate your space, to facilitate your colleagues to understand you;
C. Give your blog a name, be sure to have keywords in your industry! For example: hardware products, mold technology exchanges, etc.
D. Fill in your phone number, QQ, MSN, and other contact information to make it easier to find you.
Fourth, the original article, into their own personal experience If the hardware business salesman or boss has enough experience to move people, experienced ups and downs, and finally achieved success, and this experience happens to be closely linked with the development of the company, you can Write it down. The so-called business is life, from the people's spirit, the quality of people can see the quality of products and services provided by the company, especially for the company executives, technical experts can be used this move can include: life, life experience, Successful experience.
Note that we must be original and integrate our personal experiences and feelings. Originality can be attractive and people can see the text as if they met someone, creating a sense of intimacy. Webmasters also like to recommend original articles. Original texts can be crawled by search engines. Articles copied and pasted will not be included in search engines such as Baidu and Google. The articles collected by search engines can be searched by the target customers of the hardware company, and can only find you.
Five, blog articles focus on knowledge, focus on difficult hot spots Some blogs look very much, but basically the company's products are introduced and recommended, people read uninteresting, but want people to know your products and services, only need to connect Your company profile, product information can be.
The company’s technical experts, engineers, and marketing staff open up a blog to talk about technical difficulties and hot issues that people are concerned about, provide after-sales technical support and services for products, and let everyone really learn the knowledge. Everyone will be very interested. At the same time, the true technical strength and service of its own company are reflected. The quality of a company's products is determined to a large extent by some of the company's outstanding technical experts. The services of a company are largely determined by after-sales services. Potential customers can see from the technical and after-sale problem solving the true strength of the company, creating favorable conditions for the provision of products and services, and can also be called: knowledge marketing.
When talking about technical knowledge, when referring to the keywords of your products or services, you can make links and connect to your own shops.
6. The title of the article is to attract people no matter how good the article is. The user first reads the title of the article before deciding whether to read your article. To get more attention from the article, it is necessary to get a good title for the article. There are two points: You must attract eyeballs, but you must not be completely deceived. The title is not related to the content. This will make the article person look disgusted and negatively affect the marketing effect. It can be said that a good article title will have the wonderful effect of finishing touch.