Over the past 30 years of reform and opening up, China's decorative hardware industry has made great progress and development along with the great wave of economic development. It has shown that its scale has grown steadily, its product coverage has been continuously broadened, its own independent brands have become stronger, and its comprehensive competitiveness has been improved. The new development trend.
Although the hardware industry belongs to the supporting industry, it is the basic industry and an important part of the manufacturing industry. In particular, in recent years, with the rapid development of industry scale, industry influence and product technology content, it has occupied a place in the world hardware structure. . Of course, China's decorative hardware industry started late, after all, the problems exposed in the rapid development can not be ignored. Therefore, China's decorative hardware faces new opportunities and challenges in the context of the industry's development into a new stage and the global economic downturn.
The country is developing, the society is progressing, and with the accumulation of wealth in all walks of life and the current complex economic situation, security awareness, aesthetic awareness, brand awareness, and artistic awareness have been deeply rooted in the hearts of the people. Although there are more and more factories in the domestic decorative hardware industry, the brand has gone forward, the building materials market is dotted, and hardware companies are springing up.
Obviously, the entire industry is already in an unbalanced state in which production supply is far greater than market demand, so the competition is very fierce. What is even more worrying is that many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They are just copying and copying. The product processes and styles are almost the same. The homogenization of the whole market is very serious. The business model is very simple and traditional. The vicious competition that led the hardware industry to enter the price.
The development of hardware locks and bathroom hardware in hardware accessories is also uneven, and various manufacturers are struggling on the survival line.
Production can't keep up with the market, hardware locks need urgent technological innovation
With the advancement of society, science and technology and culture, the safety of mechanical locks has become increasingly unable to meet the needs of the people. Moreover, to some extent, the strength of security measures is actually related to identity and status, electronic smart locks. (including password locks, card locks, fingerprint locks, iris locks, etc.) as a new generation of recognition technology advantages become more and more obvious, will gradually replace the mechanical lock to become the new protagonist of the lock industry. With the advent of smart locks, the drawbacks of mechanical locks have been largely solved, which has freed people from relying on keys and improved safety.
Deschman, a fingerprint lock brand from Germany, can be said to be a typical representative of smart locks. It has been increasingly recognized by the industry and is being used in private enterprises in the World Expo. Whether Chinese enterprises can take advantage of new technologies in this field, catch up with the international hardware locks leading enterprises, let smart locks take advantage of its unique technological advantages to lead the Chinese lock industry to develop better and let more people Being safe to use on more occasions will also make our future safer.
As consumers' demand for high-tech and intelligent lock products such as biometrics and electronic technology increases, lock companies must seize the opportunity, market-oriented, adjust and optimize product structure, and seize the market for high-end lock products. According to the relevant person in charge of the China Hardware Lock Products Association, the lock industry should increase its international competitiveness and should increase its efforts in many aspects. We must focus on high-tech, high-value-added door locks and commercial locks, and increase the intensity of materials, processes, and technology in line with international standards; carry out scientific and technological research, improve the intelligence and informationization of locks, and electronic and electromechanical Advanced methods such as integration and biometric computer technology are grafted onto lock products; they must work hard on independent intellectual property rights to form their own core technologies and patents; aim at the international advanced level, accelerate through integrated innovation and introduction, digestion, absorption and innovation. New product development progress; refer to international advanced standards, supporting product standards that are compatible with new product development; adopt effective measures and effective measures to accelerate the transformation speed of scientific and technological achievements; implement brand strategy, further enhance brand awareness, pay close attention to quality management, and cultivate A group of locks with excellent quality and certain influence in the domestic and foreign markets.
Design can't keep up with technology, bathroom hardware needs to be removed from the old welcome
Designed and produced by different designers in different ages, they will be slowly forgotten in the corners of the years by different ages and designers, or be drowned in the rolling history. In order to promote the fashion trend of the bathroom, we have also made many indispensable contributions to the many sanitary hardware accessories. The various races of ancient and modern China and foreign countries have created countless miracles and fashionable, high-tech, large and small projects. Their structure, their organization has their rigorous scientific and important epochal significance, from which they show countless beauty, from which they can find countless inspirations. We can find breakthroughs in the shape, performance, and advantages and disadvantages of the accessories, find breakthroughs in the ruins of history, and find breakthroughs in nature and even the entire universe.
Technology is undoubtedly the most sharp spear. It is always good to use the design of technology.
After a hundred years of development, bathroom hardware has undergone great changes in the production of materials, production processes, humanities and biochemistry research. The new materials and new structure make the bathroom hardware more novel and beautiful, and make the manufacturing method of bathroom hardware more professional and standardized. The primary role is the development of science and technology. For a wide space and a richer styling. With the development of science and technology, the materials for the manufacture of bathroom hardware have become richer, and the design of the design has become increasingly diverse. Because China is a developing country and economic development cannot reach the level of the world, the lag of Chinese design should be apparent.
But history has proven that design and economic development are mutually reinforcing. In the economic recovery plan of various countries, design has occupied an irreplaceable position. Although it has to be acknowledged that the status of design in China is gradually improving, due to the limitations of China's history and the original system, it is still difficult to reach the world level in a short period of time. The times are constantly evolving, and new technologies and new ideas continue to enrich our thinking and life, and they also face greater challenges.
What is lacking in the market is the design of sanitary hardware accessories with creative, fresh and technical effects. Therefore, the design work is endless. Our design is not an essay enrollment activity, and our work will never have a deadline. The reason why we discuss their shape, performance, and analysis of their different ideas is because the ideas and technologies they display will never go out of fashion. Under the circumstances of clearing the situation and constantly innovating, we will design excellent bathroom hardware accessories that are more than 100 times and thousands of times.
The quality can't keep up with the output, the high-end of decorative hardware
To enter the high-end market, you must be a system brand or a professional brand. The system brand generally refers to the brand of multi-category product portfolio. The product line covers series of products such as door locks, supporting engineering hardware, large handles, door control hardware and bathroom hardware accessories. This kind of brand usually sells in a specialty store or shop-in-shop as a terminal. The brand image is outstanding, the product mix is ​​perfect, the products support each other to drive sales, basically realize the one-stop shopping demand of customers, and can solve the engineering company's ability to multi-category products. The problem of the same brand procurement reduces the multiple procurement of the dealers and maximizes the store's efficiency. At the same time, due to the huge product system and the personality and connotation of the brand, it is difficult to be copied by the peers.
However, it is very difficult for such brands to operate successfully: 1. Most of the brand operators only produce their own single core products or there is no factory. The other products are selected directly in other factories to make some OEMs. Therefore, most products lack highlights and selling points, no difference; 2, high operating costs, because most of the products are OEM, so the price is not competitive, dealers promote brand confidence is not enough; 3, inventory pressure is great, OEM The degree of cooperation of the processing plant is not enough, or the variety style is too small, or the phenomenon that the goods are out of stock and the delivery is not timely; 4, in addition to the core single product, it is difficult for other OEM products to update the new products in time.
The quality of the brand is difficult to survive in the high-end market in China, and professional brands have their drawbacks. Professional brands generally refer to the production of more specialized factories to promote their core individual products. The advantage of this brand is that it is more professional in production, cost-effective, fast in delivery, and strong in R&D and innovation. However, the shortcoming is that the product line is relatively simple, and the superior products are easily weakened by the imitation and copying of the peers. In addition, the dealers can only occupy one wall for display, and the brand image is difficult to upgrade, so the comprehensive competitiveness is not strong, it is easy. Submerged in the market.
The above two brand strategies have their own advantages and disadvantages, each with its own shortcomings. Nowadays, it is indeed a difficult and erratic choice in front of manufacturers and dealers. How to kill a blue sky in the high-end market filled with wolves is worth pondering.
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