On September 15th, the furniture “trade-in†campaign initiated by the Real Home entered the seventh day. Wang Linpeng, the president of the House of Reality, said that the “old-for-new†furniture is a good thing for the people, and it is a good time to explore new customers. What's more, this move may shake the business opportunity of 3 billion yuan.
Old furniture that has been used for many years has always caused headaches for consumers. It is like a "chicken rib". It is a pity that it is lost at home. China has not introduced specific methods for handling old furniture. People can only sell it as waste to the collection station, but the selling price is not high. Regardless of the size or material of the product, the average set of furniture can only be sold for up to 600 yuan. Many people think that it is a pity to deal with this. For furniture manufacturers, due to factors such as workmanship and materials, old furniture has no value for reuse, so few businesses actively recycle old furniture.
Old furniture can't be dealt with, new furniture is naturally difficult to buy into the door, and this causal connection is allowed. Actually, the home quietly discovers hidden business opportunities. "As long as they help consumers dispose of old furniture, they will definitely buy new furniture. Isn't this the new market demand?" Wang Linpeng told reporters that at present, more than 1 million sets of old furniture are being eliminated every year in Beijing, which is unexpectedly on the market every year. It is necessary to add 1 million sets of new furniture. According to the current market price of at least 3,000 yuan per set of furniture, the market demand for new furniture in Beijing exceeds 3 billion yuan. With such a large market demand, it depends on who will seize the opportunity first.
From September 9th, the home of the family has been the first in the industry to launch a one-month furniture "trade-in" campaign. In a month's time, consumers who purchase new furniture at the 5th store in Beijing can hand over the old furniture (except for non-movable furniture such as cabinets and mahogany furniture) to the home of the home, according to 1: The corresponding proportion of 1, the actual home will take out 5% of the new furniture payment as a subsidy to consumers, such as an old bookcase to buy a new bookcase worth 10,000 yuan, consumers can get 500 yuan in cash subsidy.
“The old furniture was recycled by the actual home, in exchange for the sales of new furniture. How can this account not be lost?†Wang Linpeng said that the overall market environment is now sluggish, and businesses are competing to develop and find new customers. The eyes of few people aim at the hottest new house and the affordable housing market. However, the old furniture is unintentional and excavated. It is not known that old furniture has hidden business opportunities. According to him, the home has already established a special warehouse in the North Fourth Ring timber market for storing old furniture.
Walk-in Bathtub
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Walk-in Bathtub
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