A few days ago, the Beijing Municipal Commission of Commerce announced that it will try to implement the "old-for-new" policy for furniture for one month from November 1 this year. In the meantime, when individual consumers purchase four types of furniture in the pilot furniture sales enterprise, the single piece of furniture will receive a “old-for-new†subsidy of up to 1,000 yuan. The Beijing Municipal Commission of Commerce said that all companies involved in the pilot have received consultation. Since some stores do not participate in the trade-in for all furniture brands, the pilot companies will publicize the brands and furniture products that are involved in the event in the store or on the official website. The Beijing Municipal Commission of Commerce emphasized that the subsidy for furniture trade-in does not conflict with the promotional offers launched by the mall, and consumers can enjoy it at the same time. The person in charge of the Service and Trade Office of the Beijing Municipal Commission of Commerce clearly stated that during the period of subsidy for furniture replacement, the sales enterprise shall not adopt any means to restrict consumers from enjoying the enterprise promotion discount and the government subsidy for the old-for-new test. That is, consumers can enjoy all kinds of promotional offers and “government version†trade-in subsidies. Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, believes that the promotion of consumption policies at this time is obvious to the relevant industries. The policy of “trade-in†has been implemented in the field of home appliances for a long time, which has effectively stimulated domestic demand, become a new growth point for related enterprises, and met the actual needs of upgrading and upgrading of public appliances, and achieved remarkable results. The industry believes that with the experience of home appliance "old-for-new" business supervision, furniture "old-for-new" may be able to take a lot of detours, such as shoddy, imaginary price, complex subsidy procedures and other issues may be resolved. As with the “old-for-new†appliances, furniture “old-for-new†also has broad market prospects. Before Beijing officially launched this policy, Guangzhou, Hangzhou and other places have taken the lead. However, according to the reporter’s implementation of the policy on the first day, in the pilot furniture sales malls such as the Real Home and Lan Jingli’s home, some shopping malls have not yet been fully prepared. Some enterprises in the shopping malls are not participating in the activities, and the enterprises participating in the activities also have some restrictions. Conditions, although the red banner of the furniture "old-for-new" is very eye-catching, but the atmosphere is not as enthusiastic as imagined. The staff of Lan Jingli’s family told the reporter that participation in the activity is a voluntary act of the enterprise. There is no mandatory furniture company in the mall to participate in the activity. At the same time, some consumers believe that it is necessary to make some improvements to the recycling of old furniture. The regulations mention that when the old and new furniture delivery locations are inconsistent, either the enterprise provides paid old furniture door-to-door recycling service, or the consumer owns the old furniture. Whether it can be modified when sent to the warehouse. Ms. Wu, who lives in Dacheng Road, Fengtai, said that she consulted the customer service of Lan Jingli and Guru Home. They all told us that there is no door-to-door recycling service. The consumers can only send the old furniture to the warehouse. "I have to call a truck to pull the old furniture. Who will pay for this cost?" Can it achieve the desired effect? ​​Although the "old-for-new" furniture is a model of "old-for-new" appliances, the two are obviously different. There are hidden concerns: the recycling and reuse technology of old household appliances is relatively mature, and the furniture is not only better than some high-quality wood. The recycling value of ordinary sheet furniture is very low. At present, there is no other better than the purchase of fuel and waste. The way to deal with it. The problem now is that due to the high cost of labor and logistics, few related companies recycle old furniture, resulting in thousands of old furniture piled up in the warehouse of the merchants, becoming a “hot potatoâ€. At present, the furniture “trade-in†is in the pilot stage, and the contradiction of the disposal of used furniture is not very prominent. However, the space of the market and the needs of the public are huge. After the large-scale opening, this problem will not be solved. The policy of benefiting the people of “replacement of furniture†is either fascinating or difficult to sustain. Therefore, while we are opening the “inlet†of old furniture recycling, we must open up the “export†of reuse of old furniture and achieve a virtuous cycle of “trade-inâ€. While the relevant government departments are strengthening the research and development of waste furniture recycling technology, it is imperative to establish a reasonable mechanism for recycling old furniture and solve the problems of dismantling and utilizing old furniture. As a business, there are actually many ways to try it. For example, in line with the construction of affordable housing that the country is vigorously promoting, the old furniture with less damage will be repaired and given to the needy homeowners; the cooperation with the housing rental enterprises will be strengthened, and the old furniture will be pushed to the rental market to achieve mutual benefit. Win-win; close contact with charities, give some used furniture with good functions to nursing homes, welfare homes and other institutions and other people in need; also learn from foreign practices, promote online or weekend community second-hand furniture transactions, promote old furniture Secondary use. Zhao Ping pointed out that one is the driving role of the furniture market. Is it as obvious as the policy planners expected? The other is through the pilot, the finance is also testing, and how much the furniture support for the old-for-new financial needs will last longer. How much financial support is needed, and a comparison between the two will ultimately determine how long this policy will last. From home appliances to the countryside, home appliances trade-in, to home appliances energy-saving subsidies, various policies to promote consumption have played an important role at a certain stage. Can Beijing's pilot furniture trade-in policy be promoted to the whole country? Zhao Ping believes that Beijing's approach is a useful exploration for expanding consumption in first-tier cities across the country.
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