A stone provoked a thousand layers of waves 7.10 CCTV "Weekly Quality Report" exposure, Beijing's Ms. Tang spent more than 2.8 million yuan from the Da Vinci store to buy more than 40 pieces of high-priced furniture actually exudes a strong pungent smell, by the country The furniture and indoor environmental quality supervision and inspection center tested and was judged to be a non-conforming product. This opened up the insider of the national consumer claim that 100% of the high-end furniture brand Da Vinci originated in Italy. In response, Beijing Da Vinci Furniture Co., Ltd. issued a statement on the official website today, saying that its Italian brand furniture sold in China is imported. For this public relations crisis, I suspect that it should not be solved by only a "self-cleaning" statement. I don’t do much public opinion here, just talk about my own feelings and talk about the surviving sense of social justice. In contrast, Xiaobian could not help but praise the mahogany industry, which is also the furniture brand, and the Tianhong furniture. From the beginning of the year, the clear consumption of “prices are not compromisedâ€, and later the courage to expose the “hidden rules†of the industry. Until the month before the "lifetime no reason to return" policy, even Tianhong people showed the world what is honest business, what is social responsibility, but also fully practice the "all for the interests of consumers" business purposes, let those What is the feeling of a company that fakes the public and seeks its own development? ! In fact, behind this turbulent Da Vinci furniture "fake door" incident, we have to think about what makes these things that are originally made in China is to wear a foreign coat to show their honor, and thus sell at home. Higher price? At the very least, it is the spirit of the Chinese people's worship of foreigners, and the idea that "the moon of a foreign country is better than the hometown" is still deeply rooted in the hearts of the people. It is not so much that Da Vinci furniture fraud deceives consumers, owes the integrity of the vast number of consumers, it is better to say that the Chinese people do not believe in the things they produce, and the Chinese and the Chinese have not been honest with each other before. This is a vicious circle. To fundamentally eradicate such phenomena as Da Vinci furniture counterfeit doors, we must first improve the quality of domestic brands and the scientific content to attract the trust of our compatriots, so that foreign products can be kept away from the Chinese market and national brands. Growing up is a bigger gospel for consumers. Secret! How does "made in China" furniture become foreign furniture is "Made in China", but later called the foreign furniture? There are many ways for domestic brands to become foreign brands. There are two major channels that are popular among merchants. Channel 1: "export to domestic sales" posing as "pure import" In the furniture industry, there is a secret that only slams consumers, becoming a "trick" for some unscrupulous furniture dealers to seize the Chinese market: using imported products to impersonate pure imported products. It is understood that due to the sharp increase in labor costs in furniture manufacturing countries such as the United States, Italy, Spain, etc., the factories have been set up in Asian countries such as China, Malaysia, Vietnam, and the Philippines, especially in southern China. Many furniture companies can only export after the production. Can't do domestic sales. In order to seize the huge Chinese market, some companies export their own furniture to Hong Kong, Macao, China, and attach a noble foreign furniture brand, and then import it to mainland China for sale. Such "export-to-domestic" furniture can be commonly referred to as "imported furniture." However, "imported furniture" and furniture produced in Italy and Spain cannot be equal. If it is a product of "export to domestic sales", no matter who's brand is attached, a law-abiding operator must indicate "China" in the "origin". “Some companies have designated their place of origin as 'United States', 'Spain' or 'Italy', so that the furniture originally produced in China has become foreign-owned.†One at Building Materials Economics Building, Red Star Macalline and COFCO Plaza Furniture manufacturers who have opened stores have said that “the export-to-domestic†product with the imported flag can be said to account for more than 95% of the current imported furniture.†100% of the products that Da Vinci supermarket claims to sell are original. According to the importation, the furniture dealer clearly stated that it "is nonsense, lying, deceiving." “One of the most obvious examples is that the sofas produced by our company are sold in Da Vinci! Only the products produced in China have been affixed with a US card, and the origin is replaced by the United States. This is not a deception. What is it?†He reminded consumers that to buy “purely imported†furniture, they must find a “origin†certificate from a foreign manufacturer. Channel 2: Import a set of sales
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