In 2010, it was a turbulent year for the cabinet industry: the financial crisis has left the entire cabinet market indifferent for a long time. For export-oriented cabinet enterprises, the increasingly stringent foreign trade barriers have put them under tremendous pressure. The intervention of more and more home appliances and home furnishing brands has made the living space of cabinet companies smaller and smaller. As the cabinet market entered a reshuffle period, many small and medium-sized enterprises with poor anti-risk awareness left the cabinet market in 2010.
However, people in the industry still maintain a very optimistic attitude towards the cabinet market. They analyzed that the turmoil in 2010 actually highlighted the long-standing problems in the cabinet industry. 2010 is a year for the cabinet industry to recognize problems and explore solutions. In the coming 2011, the cabinet market will become more mature after the pains of the reshuffle period, and will enter a rapid and stable development period with the new vitality of the industry. The editor believes that this new energy includes: low carbon, brand competition and design elements.
Low-carbon kitchen cabinet enterprises pay more attention to environmental protection
In recent years, from the Copenhagen Conference to the Shanghai World Expo, "low carbon" has become a topic of common concern for all walks of life, but in China's cabinet industry, the low carbon market is basically in a blank stage. In 2011, The low-carbon market will be a huge market and will become an indisputable place for cabinet brands. From the consumer's point of view, it has become an inevitable trend for consumers to choose green, environmentally friendly, and healthy cabinet products. At the same time, consumers will also use "low carbon" as a standard for measuring the quality of a cabinet brand.
Therefore, in 2011, environmental protection and low carbon will become the main theme of the cabinet industry, and will inevitably spawn a group of cabinet enterprises with certain strength and pursuing environmental protection.
Promote brand building cabinet industry will enter the stage of brand competition
More and more cabinet companies have realized that blind price wars will not only reduce the profit margins of cabinet companies, but also make consumers doubt the price of products. Excessive price wars will make the entire market into confusion. The real way of survival lies in brand building. Then, vigorously promoting brand building will be the core of the cabinet business's marketing strategy. Brand competition will become a new scene in the cabinet industry in 2011.
As consumers' consumption awareness and consumption level continue to improve and mature, their requirements for cabinets have gradually risen from price to experience, plus the connotation of modern kitchens is becoming more and more abundant, and the demand is becoming more and more extensive. Ensuring the longevity of enterprise development and promoting brand building is a long-term and arduous task, but it is also the trump card and life of enterprise competition.
Original design and innovation of cabinets to meet the individual needs of customers
The lack of original innovation in the design of cabinet products has caused the entire cabinet industry to lose its personality. Domestic cabinet manufacturers have short legs in original designs without exception. Although there is a certain reason because the whole cabinet is imported, and it has not developed for a long time in China, but the industry is not self-discipline, plagiarism, and clamorism are the most important reasons for the cabinet products on the market. This phenomenon has constituted a fatal obstacle to the further development of China's cabinet industry.
As early as 2010, some excellent cabinet companies have begun to pay attention to the original design of cabinet products and the training of cabinet product designers. In 2011, as cabinet companies increase their awareness of patent protection, there will be more and more cabinets. Enterprises are on the path of originality. Perhaps by then, the cabinet market will be farewell to homogeneity and become vibrant.
Looking forward to usher in the second kitchen revolution
In 2011, the cabinet market will enter a new development period, and enterprises will strive to find more breakthroughs in brand building, product development, and design innovation. We look forward to the cabinet market that will make us feel refreshed and bring us a second kitchen revolution.
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