Nobel tile agent : from unmanned cooperation to annual sales of 7 million as an ordinary dealer, in just two years, Mr. Huang will be the agent of Nobel tile Nanchuan store from unmanned cooperation to annual sales of 700 Wan, from a little-known to a household name, once became the leader in the field of ceramic tiles in Nanchuan. In 2017, the store was opened in a mall far away in the eastern new city. For most dealers, it must be a dead end, but Mr. Huang has created a miracle in a remote mall. So, how did Mr. Huang do it? Let's find out.
Compared with the former distributor of Nobel tiles , Mr. Huang believes that the benefits of improved housing, increased brand awareness and the sinking of the market are one of the important factors for the survival of Nobel tiles in Nanchuan.
2008 to 2018 is a decade of rapid development of China's real estate market, the country has fallen into a wave of house purchases, this wave has gradually spread from the first-tier cities such as North to Guangzhou and Shenzhen to the third- and fourth-tier cities of Nanchuan District in Chongqing. Related industry chains have also benefited greatly from the dividends of the times. More and more home furnishing brands and home improvement companies have sprung up in people's eyes.
The rapid development of real estate is inseparable from the market demand, which means the demand for housing by consumers. Mr. Huang, who has lived in Nanchuan for more than ten years, is a participant and witness of the history of Nanchuan real estate development.
In his view, before 2015, it was just need to buy houses, after 2015, it was improved housing. For consumers of improved housing, more attention is paid to the improvement of quality of life during the home improvement process, and the needs for comfort, safety, functionality, etc. are highlighted. The market demand for high-grade and high-quality living has spawned many first-line home brands, making Nanchuan consumption The consciousness of the brand has gradually increased. In 2017, Mr. Huang represented Nobel tiles, a high-end brand, which enriched the product categories of the Nanchuan household industry and also met consumers' needs for high-quality and high-quality ceramic tiles.
At the same time, the consumption of first- and second-tier cities is becoming saturated, the Internet dividend is gradually disappearing, and the cost of acquiring customers is increasing. This has led many companies to target arrows in third- and fourth-tier cities that have not been over-exploited. The essential. The Nobel ceramic tile represented by Mr. Huang has also entered the ranks of the sinking market, gradually adapting to and continuously improving the consumption habits of consumers in third- and fourth-tier cities.
Although Nobel tile is a first-line high-end brand, in 2017, Mr. Huang ’s store was located in a shopping mall in the eastern new city. For the development of the high-end market, Mr. Huang mainly started from the decoration company. , Is not optimistic about the decoration company, lost many opportunities for cooperation. The more frustrated and the more courageous can succeed, Mr. Huang still does not give up. With his continuous efforts, he finally obtained the opportunity to cooperate with the designer to benefit the designer, and the designer circle is small. In word of mouth, Mr. Huang The popularity and influence of the market have increased, which opened him to the door of the decoration company.
The so-called thing gathers people and divides people into groups, this sentence shows the importance of circles to people, and Mr. Huang also understands this reason.
Nanchuan will host a basketball league every year, and Mr. Huang, who is a player, is very keen on basketball. In order to better gather basketball fans, he spared no expense to form a team and named it "Nobel" Tile team ". Mr. Huang introduced that the players in the team are almost all people with a higher quality of life. Since the team was formed, the annual Nanchuan Basketball League has never fallen. This form has increased the chance of Nobel tiles to show their heads. , Making the Nobel tile more and more popular, successfully expanding the influence of Nobel tiles in the high-end circle. At the same time, Mr. Huang has met more and more high-net-worth customers and played a role in promoting the expansion of his social circle.
In addition, in publicity, Mr. Huang also actively developed the marketing model of alliance. Mr. Huang introduced that from joining the alliance in March 2018 to August 2019, through the vigorous promotion of the 10 brands of the alliance, in the continuous running-in and groping, Mr. Huang's store has signed orders from the initial 0 orders to Now more than 50 orders have made a qualitative leap. It is in the shopping malls of the "wholesale market" that Mr. Huang once created the miracle of the Nanchuan home furnishing industry. In shopping malls with a natural entry rate of zero, there are only a few shops that are still open. , Away from this "Dead Sea".
However, is it really the "Dead Sea"?
Through two years of exploration, Mr. Huang has already formed a unique set of sales skills. Mr. Huang said frankly that every employee of Nobel Ceramics is well aware of the current luxury goods, and through observing the customers who enter the store, he can quickly identify potential customers and follow the principle of equal treatment for every customer in service. Faced with orders, Mr. Huang also went the other way, making a plan and then paying a deposit. This anti-market behavior has won the favor of many consumers.
Mr. Huang's perseverance, unique business philosophy and market development have caused him to set off waves in this "Dead Sea". From August 2017 to August 2018, Mr. Huang's annual sales of Nobel tiles reached more than 7 million, which is the highest in Chongqing. At the same time in the 2019 Dragon Boat Festival return visit, Mr. Huang's Nobel tiles received 98% praise. Winning with high-quality products and high-efficiency services is Mr. Huang's original heart, which is also the key to his success.
"Sun Bin's Art of War · Moon Warfare" pointed out: "The three conditions are not suitable for the time, geographical conditions, and harmony, although there is a victory. " The sentence is interpreted as lacking any one of the three conditions, even if it can be temporarily To win, there must be future troubles. Sun Bin, as a famous military strategist during the Warring States period in China, his military ideology is widely used in the political, military, and commercial fields of today's society. In Mr. Huang's business strategy, although there is still lack of geographical advantages, he is also trying to make up for it.
After two years of development, Mr. Huang ’s Nobel tiles have long occupied a place in the Nanchuan ceramic tile field. They can compete with local ceramic tile bosses. Although they have achieved the fruits of victory, Mr. Huang realizes the lack of geographical conditions. Victory is bad. In order to fill the geographical defects, Mr. Huang actively sought new bases. After some careful investigation and research, Nanchuan Yuexing Furniture became his base of war.
Mr. Huang said that choosing Nanchuan Yuexing Home Furnishing is the trend of market development. Nanchuan home building materials industry has experienced street-level stores. With the improvement of economy and consumption level, the emergence of large shopping malls has made more and more high-end and high-end brands become professional. Only large-scale and high-end chain shopping malls will follow the trend and will not be eliminated by the market.
As a national chain-type home shopping mall, Nanchuan Yuexing Home Furnishing integrates the functions of home experience, fashion shopping, parent-child education, leisure, entertainment, food and catering, etc., and brings consumers a stylish, refined and casual shopping experience. At the same time, Mr. Huang said that the market can screen out more accurate customers for stores and better serve consumers.
01
Days
Compared with the former distributor of Nobel tiles , Mr. Huang believes that the benefits of improved housing, increased brand awareness and the sinking of the market are one of the important factors for the survival of Nobel tiles in Nanchuan.
2008 to 2018 is a decade of rapid development of China's real estate market, the country has fallen into a wave of house purchases, this wave has gradually spread from the first-tier cities such as North to Guangzhou and Shenzhen to the third- and fourth-tier cities of Nanchuan District in Chongqing. Related industry chains have also benefited greatly from the dividends of the times. More and more home furnishing brands and home improvement companies have sprung up in people's eyes.
The rapid development of real estate is inseparable from the market demand, which means the demand for housing by consumers. Mr. Huang, who has lived in Nanchuan for more than ten years, is a participant and witness of the history of Nanchuan real estate development.
In his view, before 2015, it was just need to buy houses, after 2015, it was improved housing. For consumers of improved housing, more attention is paid to the improvement of quality of life during the home improvement process, and the needs for comfort, safety, functionality, etc. are highlighted. The market demand for high-grade and high-quality living has spawned many first-line home brands, making Nanchuan consumption The consciousness of the brand has gradually increased. In 2017, Mr. Huang represented Nobel tiles, a high-end brand, which enriched the product categories of the Nanchuan household industry and also met consumers' needs for high-quality and high-quality ceramic tiles.
At the same time, the consumption of first- and second-tier cities is becoming saturated, the Internet dividend is gradually disappearing, and the cost of acquiring customers is increasing. This has led many companies to target arrows in third- and fourth-tier cities that have not been over-exploited. The essential. The Nobel ceramic tile represented by Mr. Huang has also entered the ranks of the sinking market, gradually adapting to and continuously improving the consumption habits of consumers in third- and fourth-tier cities.
02
Renhe
Although Nobel tile is a first-line high-end brand, in 2017, Mr. Huang ’s store was located in a shopping mall in the eastern new city. For the development of the high-end market, Mr. Huang mainly started from the decoration company. , Is not optimistic about the decoration company, lost many opportunities for cooperation. The more frustrated and the more courageous can succeed, Mr. Huang still does not give up. With his continuous efforts, he finally obtained the opportunity to cooperate with the designer to benefit the designer, and the designer circle is small. In word of mouth, Mr. Huang The popularity and influence of the market have increased, which opened him to the door of the decoration company.
The so-called thing gathers people and divides people into groups, this sentence shows the importance of circles to people, and Mr. Huang also understands this reason.
Nanchuan will host a basketball league every year, and Mr. Huang, who is a player, is very keen on basketball. In order to better gather basketball fans, he spared no expense to form a team and named it "Nobel" Tile team ". Mr. Huang introduced that the players in the team are almost all people with a higher quality of life. Since the team was formed, the annual Nanchuan Basketball League has never fallen. This form has increased the chance of Nobel tiles to show their heads. , Making the Nobel tile more and more popular, successfully expanding the influence of Nobel tiles in the high-end circle. At the same time, Mr. Huang has met more and more high-net-worth customers and played a role in promoting the expansion of his social circle.
In addition, in publicity, Mr. Huang also actively developed the marketing model of alliance. Mr. Huang introduced that from joining the alliance in March 2018 to August 2019, through the vigorous promotion of the 10 brands of the alliance, in the continuous running-in and groping, Mr. Huang's store has signed orders from the initial 0 orders to Now more than 50 orders have made a qualitative leap. It is in the shopping malls of the "wholesale market" that Mr. Huang once created the miracle of the Nanchuan home furnishing industry. In shopping malls with a natural entry rate of zero, there are only a few shops that are still open. , Away from this "Dead Sea".
However, is it really the "Dead Sea"?
Through two years of exploration, Mr. Huang has already formed a unique set of sales skills. Mr. Huang said frankly that every employee of Nobel Ceramics is well aware of the current luxury goods, and through observing the customers who enter the store, he can quickly identify potential customers and follow the principle of equal treatment for every customer in service. Faced with orders, Mr. Huang also went the other way, making a plan and then paying a deposit. This anti-market behavior has won the favor of many consumers.
Mr. Huang's perseverance, unique business philosophy and market development have caused him to set off waves in this "Dead Sea". From August 2017 to August 2018, Mr. Huang's annual sales of Nobel tiles reached more than 7 million, which is the highest in Chongqing. At the same time in the 2019 Dragon Boat Festival return visit, Mr. Huang's Nobel tiles received 98% praise. Winning with high-quality products and high-efficiency services is Mr. Huang's original heart, which is also the key to his success.
03
Good location
"Sun Bin's Art of War · Moon Warfare" pointed out: "The three conditions are not suitable for the time, geographical conditions, and harmony, although there is a victory. " The sentence is interpreted as lacking any one of the three conditions, even if it can be temporarily To win, there must be future troubles. Sun Bin, as a famous military strategist during the Warring States period in China, his military ideology is widely used in the political, military, and commercial fields of today's society. In Mr. Huang's business strategy, although there is still lack of geographical advantages, he is also trying to make up for it.
After two years of development, Mr. Huang ’s Nobel tiles have long occupied a place in the Nanchuan ceramic tile field. They can compete with local ceramic tile bosses. Although they have achieved the fruits of victory, Mr. Huang realizes the lack of geographical conditions. Victory is bad. In order to fill the geographical defects, Mr. Huang actively sought new bases. After some careful investigation and research, Nanchuan Yuexing Furniture became his base of war. Mr. Huang said that choosing Nanchuan Yuexing Home Furnishing is the trend of market development. Nanchuan home building materials industry has experienced street-level stores. With the improvement of economy and consumption level, the emergence of large shopping malls has made more and more high-end and high-end brands become professional. Only large-scale and high-end chain shopping malls will follow the trend and will not be eliminated by the market.
As a national chain-type home shopping mall, Nanchuan Yuexing Home Furnishing integrates the functions of home experience, fashion shopping, parent-child education, leisure, entertainment, food and catering, etc., and brings consumers a stylish, refined and casual shopping experience. At the same time, Mr. Huang said that the market can screen out more accurate customers for stores and better serve consumers.
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