In the sales of panel furniture, some brand companies have also begun to introduce consumers to the raw materials of furniture. The reporter stopped in front of a panel bed in a furniture exhibition hall of the North Fourth Ring Store of the actual house. The shopping guide lady immediately introduced to the reporter: "This bed is new this year. The bed head and the box are made of Jilin Sengong Lushuihe EI. Grade plate processing, priced at 2700 yuan, you can also choose the German EGGER plate, such as using EGGER E1 grade plate price is 3730 yuan, if using EGGER E0 grade plate price is 4310 yuan ...... "When the reporter went In the Top 100 Furniture and Guoan Jiamei Furniture Exhibition Halls, the sales staff will take the initiative to clearly tell reporters the difference between different plates and the different prices.
Some furniture sales consultants also told reporters that consumers did not know how to ask about materials in the past few years. If they asked, they would only ask what kind of board was used. When the salesperson told her that it was a man-made board, they would not go further. ask. Since this year, more and more consumers have taken the initiative to inquire about the plate brand and environmental protection factor. It is obvious that the professional quality of consumers is increasing.
â– Brands focus on material marketing
In recent years, panel furniture has become more and more popular with consumers due to its detachable, fashionable appearance, stable quality, and affordable prices. However, for some time, consumers are only concerned about the external standards of furniture style, color, brand, etc. , Pay little attention to the inner material texture and brand under the furniture skin package.
However, as some negative news about the indoor pollution caused by panel furniture was continuously exposed, people began to pay attention to the environmental protection problems of panel furniture, and turned their attention to the material of the board under the skin package. Therefore, after being questioned, some brand furniture companies began to actively promote the manufacturing materials while promoting the intuitive standards such as style and design.
The sheet metal alliances that have emerged in recent years, such as the "German Egger Sheet Metal Alliance" and the "Odersen Alliance", are on the surface to strengthen the relationship between suppliers and users, but in fact more are aimed at publicity. Environmental protection of furniture brands. So now there is a sales consultant who actively introduces the sales method of material brand and environmental protection factor.
â– The source of fuzzy materials for miscellaneous manufacturers
At the same time, in the panel furniture industry with many brands and many manufacturers, there are still a large number of miscellaneous brand enterprises, and its workshop operation is doomed to impossible to use brand plates with high cost and process requirements.
The reporter saw a sofa in a building materials market in the South Fourth Ring Road, which is very similar to a flagship product of the Top 100 furniture, regardless of style and color, but when the reporter asked about the price, it was found that the difference was nearly 3 times. When the reporter asked about the condition of the sofa, the salesperson only told the reporter that it was a man-made panel. When the reporter further asked what brand of the plate was, the salesperson responded impatiently with Lushuihe. , The salesperson responded with nothing. Phenomenon like this still exists in some small building materials cities outside the Fourth Ring Road.
â– Expert: Look at the authorization of the plate
Liu Chen, secretary general of the Beijing Market Association Home Furnishing Branch, told reporters that after years of development, panel furniture has gradually evolved into a competition of comprehensive strength, and the quality of materials has become a key link. The consumer consciousness of consumers in our country has become more and more mature. When buying products, we must not only know what the product is to buy, but also know the quality of the raw materials for the product.
An insider who is not easy to disclose his name also reminded consumers to buy plate-type furniture to buy more well-known brands in regular stores. If consumers like products that are not well-known, they should ask the manufacturer to provide the authorization of the plate supplier. And control swatches. Under normal circumstances, well-known brand plate companies will issue formal use authorizations to relevant manufacturers and provide standard color plates. And in these brand furniture showrooms, sales consultants will take the initiative to show.
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