High-end furniture manufacturing: Utilizing cross-border e-commerce and O2O to upgrade IKEA
The content of furniture, especially furniture design, has always been in the field of e-commerce and has not yet been completely conquered. Some international start-ups are stepping up their efforts to expand territory and investing 25 million pounds in the worldstores of furniture e-commerce companies. The creation of the Chinese entrepreneurs after the 80s by Made.com is lining up to complete 60 million U.S. dollars of financing in July this year.
2007, in Europe for many years, in the decoration of their own apartment in Foshan lining, found that customers directly and manufacturers docking opportunities to create furniture website myfab.com; then, he sold half of the shares on the site, in the United Kingdom similar business model support Brent Hoberman, the founder of lastminute.com.
In 2010, Made.com was born in London. In just four years, the company’s sales reached US$42.8 million and it expanded rapidly in Europe.
Made.com invited many designers penned furniture samples, by the customer favorite selection design, after the order in the production cost China and Vietnam and other countries with low production, finally delivered to the customer's home from order to receipt by sea, the whole process For three months! However, as stores and stores save a lot of cost, customers only need to pay 1/3 of the price for a traditional high-end furniture shop, you can buy Scandinavian-style furniture quality, which seems slow But the cost is high and the market in Britain has become increasingly popular, especially for middle-class families seeking.
Earlier this year, Made.com moved to the exhibition hall originally in Chai Ling Cross Street in West London in Suzhou District, which is a second-hand bookstore street. Although Made.com is a true online furniture manufacturer, its showroom's interior design and technology are intertwined with efforts, and every detail of the effort to introduce customers' website consumption. How can London correspondent Made.com seamlessly connect the lines on the seamless line?
As a home furnishing company that pursues design consciousness, the soft pencils used to record the number and size of furniture in the exhibition hall, cute people can not help but sneak away, but more attractive is the technology here. As long as it is close to the Made.com cross tag affixed to the furniture, NFC technology will display detailed information about the furniture, to facilitate the search site to provide the number of products. If you enter an email address, you can receive a piece of furniture immediately.
In order to put short customers in the showroom to create a Mac computer in a real order.made.com area, the customer chooses furniture immediately after use.
Drawer wall is one of the most interesting designs in the exhibition hall. In order to allow customers to understand the largest variety of furniture, it also saves space. Drawers and 600 are marked with postcards of furniture product information postcards to facilitate the color and texture of the customer's home.
This small drawer is cute, so people can't help but want to see it.
For example, sofa series. The unit price of COM is 3,000, which is more than 10,000 yuan. The target customers aim to have a good cultural accomplishment and aesthetic taste, but the high-income group's designer furniture store has not launched a Scandinavian modern style home. A favorite of many British people, and the main style of furniture on Made.com site, the interior design style of the pavilion in Scandinavia is also very calm and restraint, with a pure white as the dominant color of decoration, leading The wooden chair and fabric sofa return to nature and play colorful cushions or carpets.
In addition, innovative use of the Made.com showroom projection technology allows customers to feel the influence of different furniture. (Scene: Limitations of planar projections make this feature a limited hint)
At present, Made.com is already in the 3rd hall in the UK. At the same time, they did not forget to occupy the Internet Highlands, launched social media and mobile made.comunboxed, exhibition hall to the customer's home.
For made.comunboxed layouts similar to Pinterest: Made.com customers from different countries can upload their own furniture and pictures and exchange information with each other. Unboxing not only allows users to understand the actual effects of branded furniture more convenient, but also establishes a loyal online customer base of Made.com, which helps to increase brand stickiness. (Source: Gorgeous Ambition London/Fang Yunhan) Search more:
Production: Furniture voting sales network
Manufacturing: The Furniture Sales Network is a brand new furniture sales website founded in 2010. It is headquartered in London and is the founder of Chinese fabrics. He allows furniture designers and consumer products to produce high voting rates, votes, and then sells them to the company. Ordered consumers.
The founder of the manufacturing industry is also the Chinese from Foshan, Guangdong (not the lining of shoes).
The final price is 50% to 80% lower than similar furniture designers designed for consumer voting, plus low cost in China. In the past two years, the London nottingshan joint venture has accepted the designs of a group of professional designers and artists.
The content of furniture, especially furniture design, has always been in the field of e-commerce and has not yet been completely conquered. Some international start-ups are stepping up their efforts to expand territory and investing 25 million pounds in the worldstores of furniture e-commerce companies. The creation of the Chinese entrepreneurs after the 80s by Made.com is lining up to complete 60 million U.S. dollars of financing in July this year.
2007, in Europe for many years, in the decoration of their own apartment in Foshan lining, found that customers directly and manufacturers docking opportunities to create furniture website myfab.com; then, he sold half of the shares on the site, in the United Kingdom similar business model support Brent Hoberman, the founder of lastminute.com.
In 2010, Made.com was born in London. In just four years, the company’s sales reached US$42.8 million and it expanded rapidly in Europe.
Made.com invited many designers penned furniture samples, by the customer favorite selection design, after the order in the production cost China and Vietnam and other countries with low production, finally delivered to the customer's home from order to receipt by sea, the whole process For three months! However, as stores and stores save a lot of cost, customers only need to pay 1/3 of the price for a traditional high-end furniture shop, you can buy Scandinavian-style furniture quality, which seems slow But the cost is high and the market in Britain has become increasingly popular, especially for middle-class families seeking.
Earlier this year, Made.com moved to the exhibition hall originally in Chai Ling Cross Street in West London in Suzhou District, which is a second-hand bookstore street. Although Made.com is a true online furniture manufacturer, its showroom's interior design and technology are intertwined with efforts, and every detail of the effort to introduce customers' website consumption. How can London correspondent Made.com seamlessly connect the lines on the seamless line?
In order to put short customers in the showroom to create a Mac computer in a real order.made.com area, the customer chooses furniture immediately after use.
Drawer wall is one of the most interesting designs in the exhibition hall. In order to allow customers to understand the largest variety of furniture, it also saves space. Drawers and 600 are marked with postcards of furniture product information postcards to facilitate the color and texture of the customer's home.
This small drawer is cute, so people can't help but want to see it.
For example, sofa series. The unit price of COM is 3,000, which is more than 10,000 yuan. The target customers aim to have a good cultural accomplishment and aesthetic taste, but the high-income group's designer furniture store has not launched a Scandinavian modern style home. A favorite of many British people, and the main style of furniture on Made.com site, the interior design style of the pavilion in Scandinavia is also very calm and restraint, with a pure white as the dominant color of decoration, leading The wooden chair and fabric sofa return to nature and play colorful cushions or carpets.
In addition, innovative use of the Made.com showroom projection technology allows customers to feel the influence of different furniture. (Scene: Limitations of planar projections make this feature a limited hint)
At present, Made.com is already in the 3rd hall in the UK. At the same time, they did not forget to occupy the Internet Highlands, launched social media and mobile made.comunboxed, exhibition hall to the customer's home.
For made.comunboxed layouts similar to Pinterest: Made.com customers from different countries can upload their own furniture and pictures and exchange information with each other. Unboxing not only allows users to understand the actual effects of branded furniture more convenient, but also establishes a loyal online customer base of Made.com, which helps to increase brand stickiness. (Source: Gorgeous Ambition London/Fang Yunhan) Search more:
Production: Furniture voting sales network
Manufacturing: The Furniture Sales Network is a brand new furniture sales website founded in 2010. It is headquartered in London and is the founder of Chinese fabrics. He allows furniture designers and consumer products to produce high voting rates, votes, and then sells them to the company. Ordered consumers.
The founder of the manufacturing industry is also the Chinese from Foshan, Guangdong (not the lining of shoes).
The final price is 50% to 80% lower than similar furniture designers designed for consumer voting, plus low cost in China. In the past two years, the London nottingshan joint venture has accepted the designs of a group of professional designers and artists.
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