If you are doing business, I believe you will have a prominent feeling: the business in these two years is particularly bad.
The rise and fall of rising raw materials is a heartbeat. Good and bad markets have just seen a good market to increase production and change. There will be 2013 stocks next year; rosewood Tinghuo, Tun Bar, 2014 began to decline; Myanmar pear market is good, do. We have made more than half of the market; the new China seems to be a trend, furniture is around ten in six...
With more and more brands, the market is becoming more and more fierce, and the profit space is shrinking. The market can say it.
A few years ago, at the Tai Chung Redwood Market in Shaxi, Zhongshan, for example, a weekend or season would be jammed with furniture from all directions. The facade was very lively and the boss did not have time to meet new customers.
So why is the mahogany furniture business not doing well?
Many people think of hype for the first time. This phenomenon does exist. However, in the normal market, only a few products have dropped dramatically. The current mahogany furniture market is generally weak. This is more than a decade old. Where is the problem?
The fact is that China has entered the new normal. The mahogany furniture market is undergoing a profound reshuffle. Some enterprises will be smoothly transformed and upgraded, and some companies will be eliminated by the market. This is a painful process. This is a problem.
China's mahogany furniture market has reached a very important turning point. In the severe economic situation, the furniture industry as a small group will experience greater volatility. The reason is as follows:
1. The era of profits never comes again
Before the mahogany furniture industry was too deep, at a lower price, but with price discounts, in the past few years, some companies had outcry and consumers did not understand the bullying and continued to seek profits and earn pours. Now that the market has suddenly changed, consumers become clever, they cannot be priced at random again, profit margins are squeezed, and business is difficult to do, but this is a stable and inevitable development path for the industry. An industry too high or too low profit margin is not a normal phenomenon, Redwood industry is gradually becoming a reasonable profit space.
2. Hard work has no way out.
The mahogany furniture industry is a magic industry in which raw material prices account for half of the country. Wood prices not only make some companies and timber merchants spot, or even jump, more exciting than buying stocks.
The mahogany furniture industry has been in gold for ten years. Some people say that no matter what kind of furniture makes people want, try again 2016. Most companies obviously think that relying solely on materials and materials cannot attract dealers and consumers. The furniture is not good or characteristic. They are all ignored by Hainan pear. It is difficult to do business only by making money from material prices but not paying attention to the quality of furniture.
III. Lack of differentiation and lack of competitiveness
It is not time to win with price. Your price is low, and there will always be similar products that are lower than you. How the number of rosewood furniture and Burmese pear furniture in Zhongshan, Dongyang, Xinhui, and many manufacturers are different from those of many companies? The high recognition difference is particularly important.
The dealer is changing. They no longer only look at prices, but also pay more attention to whether furniture is competitive in the market. Consumers are also changing. They are more personalized and more easily moved by unique products and brands.
4. The brand that does not accept new things is the opposite.
Consumer spending habits and consumer psychology have also changed. The ownership of private supermarkets, in the state-owned department stores; TV era, most TVs in TV shopping; Internet hot, let this day become 11111 shopping spree; mobile payment terminals, and will be mobile phones before sales.
If we still think that the sale of mahogany furniture can not pass the Internet, we also think that VR virtual shopping is far from the mahogany furniture industry and is not willing to use the Internet to promote the brand.
5. A single company is always more difficult.
There is a phenomenon in the mahogany furniture industry: Most companies compete with their peers and grab their own business.
If the Zhongshan Redwood Furniture Industry Association organizes members to participate in the Dongguan Furniture Fair, one can communicate with the exhibitors more preferentially, and the overall promotion will be even greater. The Dongyang Hongmu Furniture Industry Association will also organize Dongyang companies to participate in the Beijing Light Industry Exhibition. The participation cost will also be greatly reduced.
The most obvious example is the 2015 national brand mahogany furniture dealer conference in September 2015 in Zhongshan, Guangdong. The media led by Hong wood, the brand alliance sponsored by mahogany furniture distributors, invited hundreds of dealers to attend the conference. Some mahogany furniture companies participated in the full coverage and high-power series activities of dealer resource sharing, online and promotion. In the first half of this year, the company played a good assault and received a lot of orders.
The market is still very cold this year. In addition to adjusting product prices and profit margins, fine furniture production, differentiated brand building, and multiple road developments, companies should also be good at cluster promotion and the development of newspaper industry groups.
This year, the branded mahogany furniture distributors association continues to unite Philip Woods Media, relying on the platform of Tai Chung Redwood Culture Expo City, to jointly organize the mahogany furnishing dealer conference of the 2016 Chinese brand mahogany furniture and the festival buying of Zhongshan National Carnival. . The conference will establish the quality of the mahogany furniture dealers and consumers in the past, unified accommodation, cluster promotion, and planned a series of activities for enterprises to launch new products, new models, new policies, and strive to do a good job of the company's inventory.
2016 National Brand Redwood Furniture Dealer Conference Poster
The business of mahogany furniture is no longer as good as before, but the business is not good, perhaps because many companies have not changed their thinking and mode.
The 2016 market has created many opportunities for companies. If we do not catch up in the first half of this year, we would like to try this brand of mahogany furniture distributors in the second half of this year.
To create a hero in the current situation, we must insist that the past will only be abandoned by the times, and we must seize the present to win the future.
The mahogany furniture business does not seem to be doing well in the real world.
This winter, when our leaders visited Tajikistan, the president of the country gave the president of the country a bright red mahogany chair. Most people who are known as the red horse stool are not only beautiful, but also have unique historical and cultural values.
Apart from its use of functions, mahogany furniture also has a variety of attributes such as investment collection and art appreciation, symbolizing identity and wealth. Therefore, it has been very popular in recent years. At present, China has formed three major mahogany furniture industry clusters in Zhongshan, Zhongshan, Zhejiang, Zhejiang, Dongyang, Xianyou and Fujian. During the Ming and Qing Dynasties, the old industry flourished in recent years, but in recent years, it is full of variables in the market to increase the uncertainties.
Unknown bitterness behind Mazaar industry
Although the mahogany furniture market seems to have high gross margins and the market is red, the business is not necessarily good, mainly in the following three points:
Market segmentation: Mahogany furniture differs from ordinary civilian furniture. This is a very small demand. Many consumers' demands are often not from use, but emphasize identity and investment. Therefore, potential demand tends to be concentrated in high-end people, especially in first-tier cities. In recent years, with the high gross margins, many new arrivals have quickly saturated the market.
The risk of raw materials: The excessive pursuit of the domestic market for some redwood species has led to an increase in the consumption of national resources and raw materials due to restrictions on export trade, which has led to skyrocketing prices of redwood. Once excessive inventory, especially raw material prices, is falling on the capital chain. Manufacturers' influence is easy.
The construction of the channel is difficult: The furniture industry knows that the mahogany is very deep, and there are very few people who really understand mahogany. From the aspects of materials, technology and market, the mahogany industry has many unspoken rules. It is not difficult to find businessmen who understand mahogany. They have strong financial strength and know how to find potential customers.
The rise and fall of rising raw materials is a heartbeat. Good and bad markets have just seen a good market to increase production and change. There will be 2013 stocks next year; rosewood Tinghuo, Tun Bar, 2014 began to decline; Myanmar pear market is good, do. We have made more than half of the market; the new China seems to be a trend, furniture is around ten in six...
With more and more brands, the market is becoming more and more fierce, and the profit space is shrinking. The market can say it.
A few years ago, at the Tai Chung Redwood Market in Shaxi, Zhongshan, for example, a weekend or season would be jammed with furniture from all directions. The facade was very lively and the boss did not have time to meet new customers.
So why is the mahogany furniture business not doing well?
Many people think of hype for the first time. This phenomenon does exist. However, in the normal market, only a few products have dropped dramatically. The current mahogany furniture market is generally weak. This is more than a decade old. Where is the problem?
The fact is that China has entered the new normal. The mahogany furniture market is undergoing a profound reshuffle. Some enterprises will be smoothly transformed and upgraded, and some companies will be eliminated by the market. This is a painful process. This is a problem.
China's mahogany furniture market has reached a very important turning point. In the severe economic situation, the furniture industry as a small group will experience greater volatility. The reason is as follows:
1. The era of profits never comes again
Before the mahogany furniture industry was too deep, at a lower price, but with price discounts, in the past few years, some companies had outcry and consumers did not understand the bullying and continued to seek profits and earn pours. Now that the market has suddenly changed, consumers become clever, they cannot be priced at random again, profit margins are squeezed, and business is difficult to do, but this is a stable and inevitable development path for the industry. An industry too high or too low profit margin is not a normal phenomenon, Redwood industry is gradually becoming a reasonable profit space.
2. Hard work has no way out.
The mahogany furniture industry is a magic industry in which raw material prices account for half of the country. Wood prices not only make some companies and timber merchants spot, or even jump, more exciting than buying stocks.
III. Lack of differentiation and lack of competitiveness
It is not time to win with price. Your price is low, and there will always be similar products that are lower than you. How the number of rosewood furniture and Burmese pear furniture in Zhongshan, Dongyang, Xinhui, and many manufacturers are different from those of many companies? The high recognition difference is particularly important.
The dealer is changing. They no longer only look at prices, but also pay more attention to whether furniture is competitive in the market. Consumers are also changing. They are more personalized and more easily moved by unique products and brands.
4. The brand that does not accept new things is the opposite.
Consumer spending habits and consumer psychology have also changed. The ownership of private supermarkets, in the state-owned department stores; TV era, most TVs in TV shopping; Internet hot, let this day become 11111 shopping spree; mobile payment terminals, and will be mobile phones before sales.
If we still think that the sale of mahogany furniture can not pass the Internet, we also think that VR virtual shopping is far from the mahogany furniture industry and is not willing to use the Internet to promote the brand.
5. A single company is always more difficult.
There is a phenomenon in the mahogany furniture industry: Most companies compete with their peers and grab their own business.
If the Zhongshan Redwood Furniture Industry Association organizes members to participate in the Dongguan Furniture Fair, one can communicate with the exhibitors more preferentially, and the overall promotion will be even greater. The Dongyang Hongmu Furniture Industry Association will also organize Dongyang companies to participate in the Beijing Light Industry Exhibition. The participation cost will also be greatly reduced.
The most obvious example is the 2015 national brand mahogany furniture dealer conference in September 2015 in Zhongshan, Guangdong. The media led by Hong wood, the brand alliance sponsored by mahogany furniture distributors, invited hundreds of dealers to attend the conference. Some mahogany furniture companies participated in the full coverage and high-power series activities of dealer resource sharing, online and promotion. In the first half of this year, the company played a good assault and received a lot of orders.
The market is still very cold this year. In addition to adjusting product prices and profit margins, fine furniture production, differentiated brand building, and multiple road developments, companies should also be good at cluster promotion and the development of newspaper industry groups.
This year, the branded mahogany furniture distributors association continues to unite Philip Woods Media, relying on the platform of Tai Chung Redwood Culture Expo City, to jointly organize the mahogany furnishing dealer conference of the 2016 Chinese brand mahogany furniture and the festival buying of Zhongshan National Carnival. . The conference will establish the quality of the mahogany furniture dealers and consumers in the past, unified accommodation, cluster promotion, and planned a series of activities for enterprises to launch new products, new models, new policies, and strive to do a good job of the company's inventory.
2016 National Brand Redwood Furniture Dealer Conference Poster
The business of mahogany furniture is no longer as good as before, but the business is not good, perhaps because many companies have not changed their thinking and mode.
The 2016 market has created many opportunities for companies. If we do not catch up in the first half of this year, we would like to try this brand of mahogany furniture distributors in the second half of this year.
To create a hero in the current situation, we must insist that the past will only be abandoned by the times, and we must seize the present to win the future.
The mahogany furniture business does not seem to be doing well in the real world.
This winter, when our leaders visited Tajikistan, the president of the country gave the president of the country a bright red mahogany chair. Most people who are known as the red horse stool are not only beautiful, but also have unique historical and cultural values.
Apart from its use of functions, mahogany furniture also has a variety of attributes such as investment collection and art appreciation, symbolizing identity and wealth. Therefore, it has been very popular in recent years. At present, China has formed three major mahogany furniture industry clusters in Zhongshan, Zhongshan, Zhejiang, Zhejiang, Dongyang, Xianyou and Fujian. During the Ming and Qing Dynasties, the old industry flourished in recent years, but in recent years, it is full of variables in the market to increase the uncertainties.
Unknown bitterness behind Mazaar industry
Although the mahogany furniture market seems to have high gross margins and the market is red, the business is not necessarily good, mainly in the following three points:
Market segmentation: Mahogany furniture differs from ordinary civilian furniture. This is a very small demand. Many consumers' demands are often not from use, but emphasize identity and investment. Therefore, potential demand tends to be concentrated in high-end people, especially in first-tier cities. In recent years, with the high gross margins, many new arrivals have quickly saturated the market.
The risk of raw materials: The excessive pursuit of the domestic market for some redwood species has led to an increase in the consumption of national resources and raw materials due to restrictions on export trade, which has led to skyrocketing prices of redwood. Once excessive inventory, especially raw material prices, is falling on the capital chain. Manufacturers' influence is easy.
The construction of the channel is difficult: The furniture industry knows that the mahogany is very deep, and there are very few people who really understand mahogany. From the aspects of materials, technology and market, the mahogany industry has many unspoken rules. It is not difficult to find businessmen who understand mahogany. They have strong financial strength and know how to find potential customers.
Old VAT dye VAT dye, insoluble in water, in the alkaline solution by sodium dithionite reduction processing powder (insurance), and make the fiber dyeing dye. Its fast and washing fastness especially, can be used for cotton, linen, viscose, whalen fiber dyeing and printing, etc.
In the molecular structure of VAT dye excluding sulfonic group, carboxylic acid base, such as water soluble groups, insoluble in water, therefore, cannot be directly dyed; The molecular conjugated double bond systems containing at least two carbonyl, interaction with insurance powder in the alkaline solution, carbonyl reduction into hydroxyl, become water soluble compounds ─ ─ the leuco body. Is leuco body has affinity to fiber, fiber after adsorption, oxidized by air or other oxidants, leuco body back for VAT dye fixation on fiber staining. Leuco body staining method shortcoming is dye into the fibers not easily, if the suspension pad dyeing, the reduction of the outstanding dye made from suspension solution, borrow machine rolling pressure make dye fine, evenly distributed on the dyed fabric treated with insurance powder and make dye reduction by fiber adsorption, good is thicker and uniform can be obtained by the oxidation dyeing effect.
Its chromatographic is full, bright color, soaping, tanning fastness are high, but because the price is more expensive, some yellow, orange and other color with photosensitivity brittle damage phenomenon, make its application is limited by certain.
Because Vat Dyes does not dissolve in water, so the side effects of it on the human body easy to control, more safe and convenient for environmental protection, but its cost is generally high.
Vat Dyes
Vat Dyes, Vat Red Dyes, Vat Dyes Manufacturer
Dynasty Chemicals (NingBo) Co., Ltd. , https://www.dychemco.com