"Chen Yi's" cement and denitrification dream

Recently, the reporter approached the Jiangsu Branch of the International Engineering Group Co., Ltd. (hereinafter referred to as the Jiangsu Branch Group) - building materials machinery industry leading environmental protection equipment enterprises, surprised to find that employees open mouth talking about "Chen Yi off." After learning, “Chen Yishi,” the deputy general manager of Chen Xuegong, originated from the first cement kiln denitrification project signed by Jiangsu Branch Group last year, and was also the first cement kiln denitrification project in China for industrial application. Aim to build China's cement kiln denitrification brand. At the same time, Chen also settled on Sohu Weibo with “Chen Yishi” to disseminate the latest information on energy conservation and emission reduction, and actively promoted the green cement industry. Then, why did "Chen Yi Tuo" specifically open Weibo? How does the department's denitrification technology from R&D to industrialization? What is the secret of success? What unique business model has been adopted? What kind of blueprint for future development? With these questions and curiosity, the reporter interviewed "a CEO."

Reporter: President Chen, I heard that the staff of the Branch are affectionately calling you “a CEO.” I also call you this, don’t you care? Can you ask why you named your Weibo as "Chen Yi"?

Chen Yishi: Before I opened Weibo, I had been thinking about how I should give my Weibo a name and position. I have been working in the environmental protection industry for nearly 15 years. I have witnessed the Jiangsu Branch Group from a single The dust treatment enterprises in the cement industry have gradually grown into suppliers of complete solutions and complete sets of equipment for the treatment of industrial furnaces such as cement, glass, and electric power. They also witnessed the R&D and industrialization of the denitrification technology of the Branch. It is worth pride that I It also participated in the first denitrification project signed by the Branch in the cement, glass, power, power, and salt chemical industries. Therefore, the first brand of industrial denitrification for industrial furnaces in China is both my personal pursuit and the recent development of the Bank Group. It is more appropriate to use “one off” as a microblog name. At the same time, with the increasingly serious air pollution emissions, the state has also paid more and more attention to the control of nitrogen oxides. Cement, glass and other industries have successively issued a series of stringent control measures. NOx control has become an important issue in the field of environmental governance. It is bound to become an important way for the country to save energy and reduce emissions, and the market for denitrification is promising. The NOx emission reduction in cement kiln has become the consensus of governments, scholars, companies and other people of insight. Through this microblog platform, I can form a positive interaction with the public and pursue my personal career pursuit, the development orientation of the Branch and the industry. It is a happy thing to closely integrate the direction of development. I will also do it with determination.

Reporter: The company has spent more than five years researching and developing cement kiln denitrification technology. What do you think the innovation gene of the Branch is worthy of special mention?

Chen Yishi: At the end of 2006, Liu Huaiping, chairman of Jiangsu Branch of the Bank Branch, was far-sighted. He was keenly aware that NOx control will inevitably be another focus of emission reduction in the future following dust control. The task group for denitrification was quickly established and a 5-year denitrification started. The road to technology development has resulted in the formation of a number of NOx common key technological achievements that have promoted the industrialization of denitrification technologies and equipment. In terms of its innovative genes, I think there are the following points: First, continue to increase technical input. In the past five years, Branches continued to strengthen their ability to innovate their businesses, improve their internal science and technology research projects, and accumulatively invested over RMB 60 million to vigorously promote the development of key technologies such as denitrification. At the same time, the Group gave full play to its superior role in attracting high-level scientific and technological talents through its R&D platform, and trained more than 20 denitrification professionals through mechanisms such as the cultivation of technology leaders and the identification of major scientific and technological achievements. Second, establish and improve the scientific and technological innovation system. The Branch has established three levels of scientific and technological innovation systems that combine far, middle, and near-term technologies. That is, the state-level enterprise technology centers and postdoctoral workstations of the directly-affiliated groups form the "chasing and surpassing level" of science and technology innovations of the Branch, and the smokes belonging to the industry belong to it. The three research institutes of denitrification, dust removal, and solid waste form the “renewal level” of the science and technology innovation of the branch, and the technical departments of each manufacturing plant form the “upgrading level” of science and technology innovation of the branch. Third, vigorously promote cooperation between production, education and research. The Group has established a good cooperative relationship with Tsinghua University, Nanjing University, Zhejiang University, the Chinese Academy of Environmental Sciences and other research institutes in the field of flue gas denitrification, and has achieved fruitful results. It has 74 patents in the field of dust removal and denitrification, and participated in the “863” project titled “NOx Control Technology and Application of Small and Medium-sized Boilers” undertaken by Tsinghua University. It also undertook 22 provinces such as the National Twenty-Five National Technical Support Plan for Denitrification of Cement Kilns. Scientific research projects above grade provide technical support for the industrialization of denitrification technologies and equipment.

Reporter: It is understood that the denitrification technology that you have independently developed is named "Beyond Rabbit 100." What is the content of this title?

Chen Yishi: In recent years, with the denitrification technology of the Jiangsu Branch Bank Group gradually applied to a wider range of fields, it is particularly important for this independent intellectual property technology title to achieve its own brand. "Tiaotu" is taken from the word "moving if the rabbit", the rabbit gives a sense of closeness, and the white rabbit gives people a feeling of cleanliness and ecology. The word "beyond the rabbit" is easy to implant with a dynamic animal. In 2011, it was the year of rapid advancement of research and development and application of denitrification technology of the Branch, which coincided with the Year of the Rabbit. Therefore, we regard the rabbit as the mascot of the denitrification technology of the Division, and the “100” after the “Beyond Rabbit” is not only embodying the development of digital technology, but also embodying it. Branch pedestrians will continue to carry out technical upgrades to create a better denitrification system; at the same time, “100” reflects that we will achieve 100% customer satisfaction through quality services; the perfect combination of “Beyond Rabbit 100” not only implies that denitrification technology will It is a core technology that our branch pedestrians have built in a relatively long period of time. It fully reflects the fact that the Branch will work in the denitrification technology field. It is thunderbolized, and denitrification is fast and efficient.

Reporter: You often say that the business model is the core competitiveness of a company's rapid development. What business models has your company designed in promoting cement kiln denitrification?

Chen Yishi: Business model is a corporate profit model, known as the "strategic strategy." Denitrification, as the mainstream technology built by the Branch during the “Twelfth Five-Year Plan” period, will not be shaken for a long period of time. This is also a new entry point for the adjustment of technical structure and product structure after the dust management of the Branch. Therefore, no matter how complex the market is and how bad the competition is, we will unswervingly aim to build the first brand of industrial furnace kilns for denitrification in China. For this reason, in promoting the denitrification of cement kilns, the Group has formulated business models such as strategic cooperation, EPC project general contracting, and contract energy efficiency management.

First, implement strategic cooperation. I believe that cooperation can be a win-win situation and what kind of cooperation will produce a win-win result. For the second consecutive year, the Branch has used "strategic cooperation" as the development key word for the group. At present, the Branch has successfully cooperated with many well-known domestic and foreign companies, such as Golden Harvest Group, American Fuel Technology Company, Swiss Flowtech Company, Austrian Ceram Company, etc. to form a key common technology research and development strategy for NOx reduction in cement kiln. At the same time, the company has also established demonstration projects and market promotion with environmental protection systems, industry associations, environmental protection companies and even environmental protection individuals in nearly 20 provinces, municipalities and autonomous regions such as Shanghai, Jiangsu, Zhejiang, Beijing, Hebei, Fujian, Guangdong, Ningxia and Gansu. Strategic cooperation. Second, carry out project general contracting. The cement kiln denitrification EPC project is a systematic project and requires the company to undertake the design, procurement, construction, and trial operation of the project. As early as five years ago, the company conducted the acquisition of advanced foreign technology and resources, improved the project organization and management system, introduced experienced general contractor engineering design, technology, management, and high-level foreign talents to enhance the group's total package capacity. Third, implement contract energy efficiency management. The contract energy efficiency management is a new type of market-based energy-saving and emission reduction mechanism. It is an investment method that uses the cost agreed by both parties to pay for the total operating cost of the emission reduction project. This approach can effectively stimulate the company's energy saving and emission reduction, it will also bring more opportunities for the company's development.

Reporter: I heard that you put pressure on yourself and strive to build the first brand of denitrification for industrial furnaces in China. Can you talk about how you built it?

Chen Yishi: After 14 years of development, the Jiangsu Branch Bank Group has grown into a national key high-tech enterprise specializing in the prevention and control of atmospheric pollution. Environmental protection equipment serves more than 2,000 companies and the products are sold in more than 30 countries. At the same time, the company also owns "National Enterprise Technology Center" and "China Famous Trademark" and has obtained more than 160 national patents. In the past two years, Jiangsu Branch has successively constructed the first denitrification project in China's glass, glass and salt chemical industry, and has recently signed contracts with Shaanxi Shengwei Building Materials Group Co., Ltd. and Ningxia Pingluo Hengda Cement Co., Ltd. for cement kiln denitrification EPC projects. It seized market opportunities and achieved the goal of being the leading industry in the industry. But to achieve the first brand of industrial furnace kiln denitrification, I think we must do the following.

First of all, we must create a "complete denitrification technology chain." During the “Twelfth Five-Year Plan” period, Jiangsu Branch will focus on alternative fuel technology, low-nitrogen combustion technology, selective non-catalytic reduction (SNCR) denitrification technology, selective catalytic reduction (SCR) denitration technology, and SNCR/SCR combined denitration technology , Urea pyrolysis and CFD simulation and other energy-saving emission reduction technologies, to create "Bai Rabbit 100" complete denitration technology service chain, and constantly improve the overall strength of emission reduction, pollution control, environmental protection. Second, we must create a denitrification demonstration project. We strictly control the project design, configuration, manufacturing, delivery, installation, and commissioning, and constantly strengthen the project management, focus on the return visit during and after the implementation of the project, and strive to create industry or regional demonstration projects. In recent days, the Wujiang CSG 600t/d and 900t/d glass furnace flue gas denitrification systems of the Jiangsu Branch of the General Branch of the Jiangsu Branch have completed 168 operations at a time, and the denitrification efficiency can reach 82% at the maximum, making the Branch “Beyond the Rabbit 100” in the industry. Shine. Again, we must speed up the market. Brands that have been tested by the market are competitive. The changes in the technology structure of the Branch will inevitably require the readjustment and positioning of the market structure. Next, we will increase sales in the market, and gradually expand the denitrification market in the glass, power, cement and other industries. We will also set up international business forms such as project management, support, distribution, subcontracting, and general contracting to quickly seize the international market and upgrade the Group. The level of international operation. Finally, speed up personnel training and introduction. During the "12th Five-Year Plan" period, we will vigorously implement the "talented science and technology strategy." On the one hand, we will introduce top-ranking foreign companies with experience in the industry, high-level technical talents, and at the same time expand technology and sales teams to accelerate the development of research and development and marketing teams; on the other hand, It is to increase the technical training of internal technical, market, and engineering personnel, improve the team talent structure, improve the skills of technical and engineering service personnel, and provide more intellectual support for the development of the group.

Half of the day's unknowingly interacted with the "one-time manager" conversation quickly passed. In the interview process, in the face of the status quo of China's denitrification and the complicated economic situation, Chen Xuegong knew that denitrification is a long-term task. However, he firmly believed that under the joint efforts of all walks of life, his “Denice Dream” is just around the corner. We believe that the courageous and sensible "Chen Yi Tuo" and its passionate Kei Bank team are bound to realize the industrial goal of "China's first brand of industrial furnace kiln denitrification". At the same time, the reporter also called for all sectors of the community to participate in and pay attention to the development of denitrification technology and the nitrogen oxide control process, leaving behind a clear blue sky and unremitting efforts for future generations.

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