Electric tools must speed up new markets

With the development of the hardware tool industry, the competition has intensified, and it is imperative to open up and cultivate new markets for electric tools.

Power tools are mainly divided into metal cutting power tools, grinding power tools, assembling power tools and railway power tools. Common power tools include electric drills, electric grinders, electric wrenches and electric screwdrivers, electric hammers and impact drills, concrete vibrators, and electric planers. As China's power tool manufacturing industry has achieved a new round of accelerated development, there has been a strong demand for power tool cutting, driving the rapid development of the tool industry.

The power tool industry actively introduces technology to enhance its own strength. The rapid development of China, the comprehensiveness of foreign exchanges, and the prospects for the power tool industry, are also rapidly developing in recent years. However, compared with foreign related companies, they are still at a backward level. Luo Baihui, a professional, believes that technology must be crucial to the rapid development of the power tool industry. With the particularity of the power tool industry, it is a high-tech industry. Enterprises must actively introduce relevant technologies to enhance their own strength. The power tool industry belongs to the advanced equipment manufacturing industry and upgrades its services to the advanced manufacturing industry. Electric tools are widely used in aerospace, high-speed rail construction, shipbuilding, automotive and other advanced equipment manufacturing industries as well as construction roads, decoration, wood processing, metal processing and other production areas.

The global power tool industry can be divided into three levels: industrial level, professional level and DIY household level according to the technical requirements and application fields of the product. Among them, industrial-grade power tool products are mainly used in work sites with high process accuracy or environmental protection requirements, such as the aerospace field. They have the characteristics of high technical requirements, high profits, and small market scope; DIY household-level power tools are mainly It is used in occasions where the accuracy is not high and the operation time is not long, such as home repair, simple decoration and other occasions, with low technical content and low profit. At present, most of China's power tool manufacturers are producing DIY household-level power tools. Product sales mainly use price as a competitive measure, which presents a low-end, disorderly competition. The professional-grade power tools are far more than DIY-class products in terms of technical content, application areas, product added value, or product gross margin. Professional-grade power tools have large power, high speed, long motor life, and can continue to be repeated for a long time. They have high technical content, high profit margins, a wide market range, high industry threshold, and high brand value. China's domestic power tool market is firmly controlled by foreign giants such as Bosch in Germany, Makita in Japan, Hitachi in Japan, and Dewey in the United States. Luo Baihui pointed out that from the recent trends, the domestic market share of foreign brands is in a downward avenue, and the rise of Ruiqi power tools has continued to expand market share and replace imported brands. In the top four in terms of domestic market share, Ruiqi is the youngest rising star, but it is the fastest-growing rookie. It has been among the top four in the market in just seven years since it was put into operation. There is a trend to catch up with the German Bosch and Japanese Makita that have been a hundred years old.

Looking at the status quo of the domestic power tool industry, the majority of companies producing DIY household-grade power tool products occupy the majority of their products. Professional-grade product factories that can form product series are extremely rare, with low industry concentration and lack of leading companies. Judging from the development trend, domestic brands will inevitably undergo industry reshuffle, eventually leading to an orderly situation led and standardized by a few leading companies; between domestic and foreign brands, market shares will be redistributed, and domestic brands will continue to replace foreign investment. Brand. The industry's internal integration needs will surely be led by industry leaders. It can be foreseen that Rui Qi, as the only listed company that mainly deals with power tools, has the opportunity and the ability to stand on the stage of the capital market to promote the reorganization and restructuring of China's power tool industry.

In order to consolidate the currently occupied market and further cultivate and open up new markets, Luo Baihui proposed to focus on the following aspects in the future: to further improve product quality and accelerate the development of new products. In particular, we must focus on accelerating the development of battery-powered tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.

The product structure needs to be improved, and the comprehensive service capabilities need to be strengthened. As described above, the market of electric tools is very good, but the problem lies in the imperfect structure of domestic electric tools. The vast majority of electric tools sold domestically are traditional high-speed electric tools and general standards. The standard carbide tool.