The cost price of tiles is about 10% to 30% of the market price

On the website forum, the post titled "The Great Wall of Tiles is Like This!" stated that at present, there is a big difference between the ex-factory price of ceramic tile and the selling price, and there is more room for huge profits. According to him, a number of informed sources broke the news that the cost of ceramic tiles is generally around 10% to 30% of the market price. A net post attracted many netizens.

User posts: store out price up to cost price 8 times Well, the tile market is like such a friend said so huge profits? What is the factor about tile prices? Recently, the reporter visited the major decorative materials stores, and consulted relevant industry insiders understand situation. After understanding, it has been found that at present, the market is pros and cons. Some companies only care about sales, regardless of quality. They only promote and do not do research and development. In addition, designers, home improvement companies and ceramic tile distributors have agreed to receive kickbacks and have also pushed up tile prices.

Netizens wrote that the big brands that pay attention to R&D and design generally have higher costs, but also the so-called “big brands” that have quick success and instant benefits do not have their own design and research and development. They rely on a large number of publicity and promotion to raise prices, and publicity and promotion costs are naturally also included in costs.

The price of a ceramic tile with a factory cost of 120 yuan is taken as an example. The ex-factory price of this tile is 200 yuan, while the cost of a distributor agent is about 100 yuan, the overall cost is 300 yuan, and the final store is sold at a price of 1,000 yuan. Out.

"Users" analysis, ceramic tile production of raw materials cheaper, that is, ordinary clay, quartz sand, glaze, etc., a variety of brands with almost the same raw materials, big brands of equipment is better, but the main difference lies in the design, technology and technology R & D. In the middle of such a big profit, who's into the pocket?

The analysis of net posts attracted the attention of many netizens. The netizen Zhu Junjie 1983 said that he was an engineer in a ceramics factory. He introduced that the cost price of a 60cm×60cm polished tile was only about 12 yuan, and the antique brick was about 30 to 50 yuan.

In this regard, there are netizens complained that he is the decoration of the layman, go to the store does not know how to distinguish tiles is good or bad, the result is to buy a polished brick in the renovation is 180 yuan a piece, this price is not high in the store.

During the visit to Huizhou Sanhuan Decoration City, Jiangbei Tiles Store and Shuikou Tiles Store, different brands of tiles have similar quality, but the prices are quite different. An 80cm×80cm tile, priced at 168 yuan. The shop sales staff introduced this section of tiles can be 50% discount sale, but the supply is tight; if you want to urgently, you can consider another brand of the same quality of the tiles, the price of each block can be cheaper 30 yuan.

Sales staff constantly promoted that although the price is cheaper, the quality is not much different because the two brands belong to the same manufacturer.

Sales staff revealed that many tile manufacturers will produce several brands of tiles at the same time. In fact, the quality of different brands is almost the same, but the price is not the same. The reporter also saw the scene, the quality of similar tiles, the price will still have 20 to 400 yuan range.

In addition, many ceramic tile merchants will provide preferential information for attracting customers. It looks very attractive: “Full 400 to send 1,000,” “Shopping courteous,” “5% off,” “One dollar,” and so on.

“A piece of ceramic tile is 50% discounted, and the general public will find it very favorable. But in fact, 50% off to you, the business still has more than 30% gross profit.” industry insider Xiaochao Po believes that even after a layer of discount, ceramics still maintain a certain Profit margins, businesses can not do a loss business.

Insiders: What is the factory price of a ceramic tile with a rebate of as much as 511 square meters? Analysis by industry insiders is the same as one square meter of ceramic tile. The material and production process are different, and the prices vary greatly. Two or three hundred yuan per square meter, some manufacturers only need to price 10 yuan per square meter, with the brand, technology, labor, transportation costs are related, "tiles profit margins up to four times the cost of production."

So, what factors have pushed up the sales price of ceramic tiles?

It is understood that in the small tile sales stores, the tile price is much cheaper than decoration cities, specialty stores, and so on.

“We are here in the suburbs of the city, and the rental shops will be relatively cheaper and the prices will be relatively lower.” Mr. Zhang, who has worked for 5 years in the outlets for ceramic tiles, said that rent, utilities, freight, labor and other expenses will be included in the cost. Passed to consumers; hypermarkets are relatively high costs, the price will rise.

In addition, industry insider Mr. Zeng disclosed that in the home improvement industry, the price difference between decorative materials is very different, one of the reasons is that the business will give the designer a certain rebate to do "guide purchase costs," which also led to higher prices.

A building material supplier who asked not to be named told that due to the particularity of the construction industry, the decoration owners are mostly “outsiders” in the building materials industry. When purchasing materials, the decoration owner will listen to the advice of the home improvement company’s designer, and thus the building materials industry. Formed a "hidden rule": As long as the designer and the owner together to buy building materials, the store owner will give the home improvement company or designer kickbacks, the cost of rebates, naturally even on the owner's head.

Today, the rebates for businesses to home improvement companies or designers have recently become higher and higher. The amount is generally 20% to 30% of the turnover, and some even as high as 40% to 50%. In the unspoken rules of this industry, the decoration owner has become the rebate payer. With regard to the phenomenon of rebates for designers, many consumers express their revulsion but are helpless.