With the continuous improvement of people's economic income level, consumers' home decoration expenditures have increased correspondingly, and the emphasis on decoration has also increased year by year. According to relevant survey data, in the process of furniture consumption, consumers' satisfaction rate for furniture is only 19%, and the dissatisfaction rate for furniture is as high as 76%. This shows that the current furniture enterprises still need to be improved in many places.
“The furniture and decoration style are not coordinated, the furniture size is not suitableâ€, accounting for 78%
Recently, according to a survey of 10,000 consumers in Beijing, Shanghai and Guangzhou, the dissatisfaction rate of furniture reached 76%, and the basic satisfaction was only 19%. Among them, the most important reason for dissatisfaction with furniture It is "the furniture and decoration style is not coordinated", the proportion is as high as 56%; the second is "the furniture size is not suitable, the space utilization rate is low", accounting for 22%; after that is the "furniture quality and environmental protection issues", accounting for 20% %. The survey reflects that the main reason for consumers' dissatisfaction with furniture is that the matching ratio of furniture and decoration is not enough, and the size of furniture does not waste space resources.
In March of this year, Miss Fang purchased a creative small wardrobe. "In addition to opening the clothes, you can either make a shoe cabinet or put some small furnishings. However, since the space for the wardrobe was not measured before, the size of the wardrobe that was bought back was partial. Small, after I put it in, there is still a place left to say that it is not too big to say that there is no suitable thing to put in. In fact, there are not many consumers who have the same experience as Miss Fang, and the size of the wardrobe is not suitable. Waste of resources abounds, which has become one of the main factors for consumers to be dissatisfied with the wardrobe.
Custom furniture is designed according to consumer needs and does not waste resources
Indeed, the same style of finished furniture produced in the original assembly line mode is increasingly unable to meet the needs of the consumer groups. The function and structure of the custom furniture are designed according to the living habits and characteristics of the owner. The materials, styles and colors can also be arbitrarily matched, so that the furniture can play its proper function well and conform to the owner's usage habits. According to professional analysis, the reason why more and more customers choose custom furniture is mainly because custom furniture can be designed according to the layout and structure of different houses, so that the furniture and the structure of the house can be perfectly matched, and at the same time make full use of the fragmented space. The furniture and decoration style are in harmony.
It is also in this situation that custom furniture is gradually gaining momentum in the market. In this regard, some insiders predict that the furniture industry "customized era" has arrived. It can be said that custom furniture meets the needs of consumers. Furniture companies should always be aware of the shift in consumer demand and create furniture products that satisfy consumers. This will not only improve consumer satisfaction with furniture, but also a great contribution to the entire furniture industry.
This article is edited by Suzhou Home Network.
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