From "garlic you ruthless" to "beans you play", from "ginger your army" to "sugar Gaozong", from "Ping what" to "oil you rise", to "sprinkle wine crazy", "cotton palm" The voice of inflation is constantly flying among the media. Nowadays, consumers have become more rational. In terms of the furniture industry, many consumers have begun to shift their focus from the price to the quality, environmental protection, and brand of furniture products.
Mr. Huang Hui, COO of Melaleuca Furniture, analyzed, "After experiencing the rapid economic ups and downs of the previous two years, from the perspective of consumer psychology, the furniture online shopping industry in 2011 cannot only stay at the level of price wars. In fact, furniture companies should start from the three angles of "quality, responsibility and innovation" to let furniture companies obtain better sales performance.
1. Adhere to the principle of integrity based on quality
For the furniture e-commerce industry, the price of furniture is often the main factor that most touches consumer psychology. It is for this reason that many illegal elements have grasped this tightly, and under the guise of a famous brand, they have made the page beautiful, but in fact they are selling some poor quality furniture.
It is precisely because of this kind of business that many consumers buy furniture of poor quality because they are eager to buy it cheaply. In the later use, they find that they have suffered a loss. Nowadays, consumers who have "lessons learned" have become more rational, and consumers are pursuing furniture products more than ever. The staff of Melaleuca Furniture told reporters, "Today, many consumers have relatively high expectations for the life cycle of furniture during conversations with customer service staff. Consumers’ expectation of using a sofa is at least six years. Consumers are more concerned about whether this furniture is in harmony with the decoration style of the home, how about the quality of the furniture, how about the brand reputation, etc. In the new year, the cost-effective furniture will have more selling points. "
2. Take responsibility as the core and insist on leading by example
Global climate change and its adverse effects are issues of common concern to mankind. In the face of climate warming, the world is actively taking action. From the first World Climate Conference in 1979, to Copenhagen, and then to the Shanghai World Expo, ecological and environmental protection has developed to this day. It is no longer a pale and weak cry of radicals, and it is no longer a false hollow slogan for governments, but more and more. The closer to everyone's life-because it is not only related to the development of the global economy and society, but also closely related to each country, every industry, and everyone.
As a responsible furniture e-commerce platform, Melaleuca Furniture has always implemented its own social responsibility of low carbon and environmental protection with its own actions. Different from traditional e-commerce, Melaleuca Furniture Network innovatively adopts the form of e-commerce, and puts large furniture items on the Internet platform. Melaleuca Furniture adopts the method of factory direct sales, directly facing the end consumers through e-commerce, reducing inventory pressure, displaying venue costs, and shopping guides through online sales. The business model achieved in this way not only implements low in its own actions The social responsibility of carbon environmental protection also provides consumers with an affordable shopping platform.
Within the company, Melaleuca Furniture Network further extends this responsibility, further promoting the use of disposable chopsticks to eat vegetarian food, take public transportation, and use environmentally friendly bags. The simple act of protecting forest resources has increased to a specific environmental act. All employees of Melaleuca use their actions to practice the responsibility of protecting forest resources and the environment.
3. To develop new materials with the goal of innovation
China is a big country in furniture manufacturing, but China is not a country rich in forest resources. Global forests are mainly concentrated in South America, Russia, Central Africa and Southeast Asia. These four regions occupy 60% of the world ’s forests, with Russia, Brazil, Indonesia, and Democratic Republic of Congo in particular. The four countries have 40% of the world ’s forests.
According to a report of the United Nations Food and Agriculture Organization in 2001, global forests fell from 3.96 billion hectares in 1990 to 3.87 billion hectares in 2000, and nearly 10 million hectares of forests disappeared globally each year. Global forests have been reduced by half in history, mainly due to human activities. The furniture industry is an industry closely related to forest resources. Therefore, furniture companies not only have to bear brand social responsibility, but also have the obligation to protect forest resources.
With the further reduction of forest area, furniture companies should develop new energy sources to replace the use of some wood. In addition to wood, furniture materials include plastic, cloth, rattan, and paper. Among them, paper furniture attracts the attention of consumers with its own unique charm. "Paper house has 'natural beauty'," "pure natural paper can create a soft, natural and calm living space atmosphere. Most people who buy paper furniture now are designers or art lovers, and more foreigners. The customer service staff of Melaleuca Furniture told reporters.
Furniture e-commerce companies can only contribute to building green homes by insisting on quality as the cornerstone, taking responsibility as the core, and taking innovation as the goal, and actively shouldering the responsibility of corporate social citizens.
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