Abstract Liu Qiangdong became a public enemy of traditional retail enterprises overnight. Some speeches sparked traditional entrepreneurs’ protests and even “encirclement and suppressionâ€. Regarding Liu Qiangdong’s remarks that “traditional enterprises forget about e-commerce and turn off the e-commerce sectorâ€, Liu Qiangdong really wants to express what? On the evening of February 19, 2016,...
Liu Qiangdong became a public enemy of traditional retail enterprises overnight. Some speeches sparked traditional entrepreneurs’ protests and even “encirclement and suppressionâ€. Regarding Liu Qiangdong’s remarks that “traditional enterprises forget about e-commerce and turn off the e-commerce sectorâ€, what does Liu Qiangdong really want to express? ? On the evening of February 19, 2016, the 16th Annual Meeting of the Yabuli China Entrepreneur Forum was held in Yabuli, Heilongjiang Province. Jingdong Group CEO Liu Qiangdong’s first participation in the conference was amazing. In the keynote speech at the opening ceremony, Liu Qiangdong said, “As a traditional brand entrepreneur, I forgot the e-commerce. The first thing I went back to is to remove the e-commerce department†was a stone that stirred up a thousand waves. After the report was issued, there were even traditional business owners. A special author repudiated Liu Qiangdong’s point of view.
In fact, Liu Qiangdong’s speech at the beginning of this speech was directed at “solving the problem.†At the beginning of the speech, Liu Qiangdong said at the beginning of the speech that under this year’s economic situation, “to be simple and happyâ€.
For the government, the CEO of Jingdong Group, which manages more than 100,000 employees, gives advice on cracking down on tax evasion and tax evasion and drastically reducing the VAT rate.
"If the government can set the VAT to within 14% and crack down on tax evasion and tax evasion, this will enable the Chinese economy to significantly reduce the cost of entrepreneurs here. Our competitiveness will also be greatly enhanced. Liu Qiandong said.
How do entrepreneurs, especially traditional entrepreneurs, become “simple and happy�
Liu Qiangdong’s suggestion is striking: “In the current economic situation, I think that half of the traditional enterprises can actually consider selling them. It’s a simple matter. If you sell all the troubles, you can’t take cash. The happiest thing."
Liu Qiangdong further explained the reasons for this: For many traditional companies, if your company does not bring unique value. If you don't create unique value in the industry. If you are not in the top 10 in the industry, if your equipment is not better than others, management is not good, or you don't have your own unique design techniques, the best option is to sell. In particular, when the state advocates supply-side reforms, the supply-side reforms say that it is to reduce production capacity, and it is the best choice for many companies today to sell their businesses.
In addition, for those companies that are trying to achieve traditional transformation through self-built e-commerce departments, Liu Qiangdong reminds: All traditional brands, as long as they are self-operated e-commerce, if the e-commerce department is established, the sales are equivalent to the e-commerce department. Going out, it is definitely a disaster.
The e-commerce giant said that in fact, e-commerce is very strong technology, you need to master too much accumulated knowledge, not every brand has to establish its own e-commerce department to do e-commerce, you can and e-commerce The company cooperates with him, but it does not mean that they all do e-commerce.
Finally, Liu Qiangdong gave a summary suggestion of the transformation of traditional enterprises: “I hereby appeal again, as a traditional brand entrepreneur forgets e-commerce, the first thing to go back is to remove the e-commerce department, how simple it is!â€
The following is the speech of Jingdong Group CEO Liu Qiangdong:
What I want to tell you today is to be simple and happy. Today, I feel that the atmosphere at the scene is quite dull. There are very few applause, and there are very few screams and exclamations. Everyone said that the economy is not good, the economy is not good, the days are difficult, and many things are artificially expanded. The government is very anxious and entrepreneurs are very anxious. This is a simple matter, just like the concept pursued by Jingdong, making life simple and happy.
The government will do the most important thing to invigorate the economy, crack down on tax evasion and tax evasion, and substantially reduce the VAT rate. At present, most countries in the world do not have a value-added tax of more than 14%, and China has a tax rate of 17%. What caused it? Everyone knows that some time ago, the media reported that last year, in 2015, there were 1.2 trillion yuan of Chinese people living abroad, and 46% of the world's luxury goods were bought by the Chinese. However, according to our estimates, there are still many statistics that are not available to the government. If the actual figures are, we believe that at least it will not be less than 2 trillion, and more than half of them are buying abroad.
China's 30 trillion consumption, 2 trillion is nothing, but don't forget that this 2 trillion consumption is high value-added and high profit in the consumer market. This 2 trillion consumption, I can tell you that the interest rate generated by the domestic 10 trillion consumption has been taken away by foreign companies. Among the core, it is important that China's tax rate is relatively high. Although the country has lowered tariffs in successive years, and even many do not charge tariffs, as long as the one-off and the value-added tax, the gap between the price of mid-to-high-end brands and foreign prices is still very obvious.
I personally think that if the government can set the value-added tax within 14% and crack down on tax evasion and tax evasion, this will enable the Chinese economy to significantly reduce the cost of entrepreneurs here. Our competitiveness will also be greatly enhanced.
How to be simple and happy for entrepreneurs? In the current economic situation, I think that half of the traditional enterprises can actually consider selling, and it is a simple matter. There is nothing to sell the company with all the troubles. Taking cash is the happiest thing.
In 2012, I had a junior high school student who worked as a garment factory in southern Jiangsu for a decade or two. In 2012, I said how to transform, saying that I can go to Jingdong to open a store and turn into a brand of my own, not to do OEM. I said that it is best to sell your factory, he can't bear it. He said that although there have been ups and downs in the past one or two decades, it has been very profitable for a year or two, but it has not passed until now, and it is already difficult to sell now. Almost all of the profits that have been painstakingly done in the past one or two decades have been spit out, and the net assets can be said to be zero.
For many traditional businesses, if your business does not bring unique value. If you don't create unique value in the industry. If you are not in the top 10 in the industry, if your equipment is not better than others, management is not good, or you don't have your own unique design techniques, the best option is to sell. In particular, when the state advocates supply-side reforms, the supply-side reforms say that it is to reduce production capacity, and it is the best choice for many companies today to sell their businesses.
Let me put it another point. Many traditional brands have been transforming towards e-commerce in the last 5-10 years. Today, looking back, I issued a warning three years ago, brand owners still have to focus their time on the brand, do your research and development, design, sales pipeline should be handed over to retailers, agents, handed over to you The dealer, handed over to your retailer, does not need to set up an e-commerce department, get a huge team, and get so many high-paying people to do online marketing. Today, everyone can see that all the traditional brands, as long as they are self-operated e-commerce, if the establishment of the e-commerce department, sales equivalent to the e-commerce department to sell themselves, it is definitely a disaster.
A few years ago, I talked to friends about a well-known shoe brand in China. The profits in the past ten years have been very good. Some people have figured out a number. In the brand of all shoes in China last year, the e-commerce transformation was the most complete, one-third from online sales, and 2.2 billion online. This 2.2 billion is from the e-commerce sector, not for Jingdong, with a net profit of 10 million. The boss is very happy, saying that you see "I am doing better than you Liu Qiangdong", I did 2.2 billion, and the net profit was 10 million.
However, if you look at your financial statements, if you supply customers with 2.2 billion, let your own customers sell instead of selling them yourself. Your net profit should be 380 million, and the remaining 2/3 of the profits will have a net profit of more than 10%. After arriving online, you can earn 300 million and go online to do your own marketing.
In fact, e-commerce is very strong in technology. You need to master too much knowledge. Not every brand has to establish its own e-commerce department to do e-commerce. You can cooperate with e-commerce companies and cooperate with him. But it does not mean that all are doing e-commerce. The best companies in the world to do e-commerce are a few brands, more than half of the sales are not through the so-called direct sales, but also through the channels of retailers around the world.
Therefore, I once again appeal to the traditional brand entrepreneurs to forget the e-commerce. The first thing to go back is to remove the e-commerce department. How simple is it! thank you all!
Related reading: Ma Yun responded to Liu Qiangdong: Entrepreneurs should not do the easiest thing
Everyone is waiting for Ma Yun’s speech.
This is what everyone is most looking forward to since the start of the annual meeting of the Yabuli Forum on February 19, 2016. In fact, when Ma Yun sat in the guest room at the opening ceremony, the host and the speakers continued to tell people through the way of complicity and spoiler: Ma Yun had a morning time on February 20th to express his views.
How does Ma Yun look at the current state of the Chinese economy? How does Ma Yun look at confidence and the future? How did Ma Yun evaluate Liu Qiangdong’s speech last night? For the Alipay's dedication and competition with WeChat payment, what does Ma Yun think?
Everyone is waiting for Ma Yun to answer, Ma Yun did not disappoint the expectants.
Still optimistic about the Chinese economy
"Today is cruel, tomorrow is cruel, the day after tomorrow is very beautiful, but the vast majority die in tomorrow night, can not see the sun of the day after tomorrow." Ma Yun once again took out the golden sentence he was widely circulated.
Ma Yun said that China's economic downturn is imperative, but from the current trend of young people, opportunities for the next three major industries have emerged.
Ma Yun further explained: "Now young people are joining the service industry, the consumer industry and technology companies. This is the big trend and the three Mercedes-Benz for future economic development."
For the current transformational pain, Ma Yun explained that the “three Mercedes-Benz†are both consumer-oriented and market-oriented industries, and they need to let the market do it, instead of relying on the government to promote the “troikaâ€.
To sum up, Ma said: "I am cautious about being a thin ice today, but I am full of confidence in the future."
Responding to Liu Qiangdong: Entrepreneurs should not do the easiest thing
On the evening of February 19, in the opening speech, Liu Qiangdong provoked a thousand waves. The CEO of Jingdong Group published his views on the e-commerce transformation of traditional retail enterprises, and believed that traditional enterprises should bid farewell to the e-commerce dream and cut off the e-commerce sector - after all, it is always bad.
However, Ma Yun does not agree with Liu Qiangdong's views. Ma Yun said that cutting down a department or business is the easiest thing for entrepreneurs to do, but entrepreneurs can't make the simplest decisions.
Ma Yun believes that the dilemma faced by traditional retail enterprises is not that e-commerce is too good, but that the Chinese retail industry has a poor perception of customer experience. And for a long time, e-commerce has only been treated as a sales channel, but in Ma Yun's eyes, e-commerce means a change in the trend of the times.
"Like the invention of electricity, you are still looking at the use of electricity by burning coal and burning oil. It must be washed away." Ma Yun said that he also stressed that it is not the Internet that beats traditional retail, but does not realize that the future is big. The trend of traditional businesses themselves.
For the traditional enterprise e-commerce transformation, Ma Yun said that Liu Qiangdong directly cut off the e-commerce business: "Do you believe that this is the future? If it is determined that this is the future, then it will be painful to reform."
Customer first is universal value rather than shareholder first
Ma Yun once again emphasized Alibaba's understanding of customer first, and believed that Alibaba's establishment and development always insisted on "customer first, employee second, shareholder third".
Since the listing of Alibaba, stock price fluctuations have repeatedly become the headline of China-US financial media. Within Alibaba, the underestimation of Wall Street investors has not stopped. In the outside world, there has been speculation: Alibaba will not do something to please Wall Street investors because of stock prices? Thereby changing the previous development ideas.
However, Ma Yun stressed that Alibaba will always adhere to the principle of “customer first, employee second, shareholder third†and will not compromise the capital market.
Ma Yun explained: "Customers are satisfied, employees will be innovative, customers and employees will be satisfied, and shareholders will be satisfied. Alibaba firmly believes that customers are food and clothing, employees create value. And shareholders just analyze yourself from the data. Respect to listen to them, but the final decision is to do it yourself."
There are also guests on the scene who question whether “customer first†is universal value. After all, for many startups, capital and shareholders largely determine your success or failure.
Ma Yunzhen replied that the customer is the universal value.
Ma Yun said in the explanation that in the 20th century, money can buy resources. In the 21st century, we must create people-centered innovation. The difference between the two is the difference between treating people as machines and treating machines as people. Ma Yun also said: "I will not invest in a company that uses money to buy resources to start a business."
Pay war and BAT competition
At the scene, Ma Yun further explained the competition between Alipay and WeChat, thinking that the mall is like a battlefield, although it is not your life. But now it is "the hostile forces are very strong and must be prevented before they happen."
Ma Yun also said that Alipay wants to do not socialize like WeChat, but "community." The future form of Internet development will be attributed to the community. To build a super community is his own interest, and it is also in line with Alibaba's business exploration, and it is beyond WeChat.
However, Ma Yun does not think that the three independent conferences of BAT now make young people think that there is no suspense in the future. "After a decade ago, Yahoo and Motorola, we will think about this situation after ten years? So in a decade, whether Alibaba exists and whether BAT exists, it is hard to say." Ma Yun told the entrepreneurs here.
Ma Yun also explained that the current problem with BAT is not that BAT monopolizes the market, but that it does not see Europe, America, or Japan, and there are more than a dozen BATs. Ma Yun also said that China is used to making state-owned enterprises bigger, but if there are more than a dozen or even hundreds of BATs, China's market development will be more full and healthier.
I want to drink tea with Deng Xiaoping.
In the on-the-spot question, Ma Yun was asked: "Which celebrity wants to drink tea with ancient and modern Chinese and foreign celebrities?"
Ma Yun replied: "If it is China, I hope to drink tea with Deng Xiaoping. Because he has built courage for our reform today, and the exploration of the future is entirely the spirit of 'glasses close, go forward'. â€
Finally, Ma Yun also talked about life and death. It is believed that for Alibaba, the criterion for life and death is whether it can continue to achieve innovation in talent, organization, service and organization. For himself, Alibaba left Ma Yun, and can continue to innovate and develop indiscriminately. Ma Yun reminded the entrepreneurs here: Don't look for successors when you are old and weak, and think about succession issues when you are young and energetic.
"This is a Hangzhou person" Ma Yun said that this is the epitaph he hoped.
Nitric Acid Plant,Nitric Acid Hno3,Uses Of Nitric Acid,Industrial Grade Nitric Acid
Shijiazhuang Xinlongwei Chemical Co., Ltd. , https://www.xinlongwei-chem.com