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The four “Theme Days” are expected to attract 100,000 passengers. On Friday (30th), the 2011 Changyou Gaoming Green Festival will be officially opened in Century Plaza in Hecheng District. The highlight of this year's Gaoming Green Festival is to host the first gourmet cultural festival. According to reports, the first food and culture festival will be held under the theme of “High mountains and waters, delicious feasts” for a period of 4 days. It will be held in Century Plaza from the 30th of this month to the 3rd of October. Every day, there will be a Gaoming Food Theme Day: September On the 30th, it was "Fenfen Day", October 1st was "Fujige Day", October 2 was "Black Goose Day", and October 3 was "Kanchai Day." The entire food and culture festival is expected to attract more than 100,000 people and tourists.

According to reports, this year's Gaoming Green Festival will be held from this month until November, which will last for three months. With the theme of “Green Rising”, it will promote 10 activities, namely the Red Tourism Experience and the first Gaoming District Food and Culture Festival. The Guangdong writer Xi You Gao Ming's work initiation ceremony and the "Jing Shan Zhen Shui Ming Gao Ming" tourism photography contest exhibition tour, the 5th "Millions of People's Flourishing Festival" charity gong powder feast, the Gaoming Green Road Marathon Invitational Tournament, the "taste of the green wise" fishing competition, The second session of the Zaomu Mountain Climbing Festival, the selection of "Gao Ming Yufen" featured stores, the second Green Commodity Fair and the Water Fun Games.

Among them, the highlight of this year's festival is the first Gaoming District Food Culture Festival. "Last year, we played the first Green Expo and this year we will host the first food festival," said Li Guanxiong, deputy director of the Bureau of Tourism, Sports, Tourism and Tourism.

Li Guanxiong said that the number of catering companies participating in the first food festival has reached more than 100. There are 120 booths for exhibitions, which are organized into Gaoming Food Exhibition Area, Characteristic Food Exhibition Area, Featured Product Exhibition Area, Eating & Drinking Area, and Arts Performance Area. The whole food culture is expected. The festival attracts more than 100,000 people and tourists.

Looking forward to "Food Tour" with Wang "Gao Ming Tour"

"The success of the "four people's mass graves" reminds us that food can be an effective way to drive the rapid growth of Gaoming tourism," said Li Guanxiong. Since 2007, the district has started to hold the "Wanqian Noodles Festival" and it is the fifth year this year. The first powdered meal festival attracted more than 10,000 tourists. The number of people in the second session rose to more than 12,000. In the third year, it even rose to 30,000 people. It successfully created the Shanghai Big World Guinness Book of Records.

He said that the popularity of the meal season has increased year by year, which has inspired Gaoming to pay more attention to the development of food resources. According to reports, Gaoming itself is a famous "hometown of culinary foods," featuring Shanzhen, Hexian, Tianji, and local snacks. Among them, Gaoming lotus root starch, Heshui powdered coal, Sanzhou black goose, Jingtou chicken, Shankeng fish, Shankenglu and other specialties are well-known in the Pearl River Delta region. “Gourmet has become one of Gaoming’s most attractive tourism resources.”

Last year, the district issued the "Opinions on Accelerating the Development of Tourism Industry" and formally launched the "Tourism Culture Upgrading Project", proposing that it will make good use of the famous "tourism card" of famous mountains, famous temples, famous halls, famous gardens, famous foods, and famous waters. "Famous Food" has been regarded as another green business card for Gao Ming to lead the development of tourism. “Gourmet and tourism has always been a pair of twin brothers. We are looking forward to the “Gaming Tour” to promote the “Gao Ming Tour”.

It is reported that during the Golden Week of the Spring Festival this year, Gaoming achieved a favorable balance of tourists and tourism revenue in the region, and received a total of 158,300 tourists, an increase of 38% year-on-year. After the Gaoming Green Festival in the next three months, the district predicts that there will be 2 million visitors this year.

■ News Observation Gaoming Food: It is in the United States, but also in the safety from the previous "Wanzongfen" dinner to this year's "Gold Fen Day" and "Fujigeri" as one of the first culinary cultural festival, Gaoming expects clustering. The intention of operating the gourmet resources in the hands of the entire region and the power of “food brands” is already evident. "Performing a good food festival, the main food brand, in order to help Gaoming development of tourism and catering industry." However, before the gastronomy of food resources to the food industry, Gao Ming must rationalize a problem, that is Gaoming gourmet market where the core competitiveness?

In fact, the core advantages of Gaoming Food and the biggest market opportunities are not to fight deliciousness and feature with other regions, but rather to fight “security”. Only by making a clearer and firmer revolt around the word “safety,” Gaoming Foods can make its way out of the West, and gradually move toward industrialization. This is what Gaoming needs for its own characteristics. It is also a reality of dislocation competition.

Natural origin, green health has become the biggest selling point in recent years, Gaoming modern ecological agriculture has made considerable progress. At present, a total of 9 brands of agricultural products such as Sanzhou Black Goose and Heshui Feige have passed the national green food certification; at the same time, 21 non-polluted production bases have been certified, covering an area of ​​more than 30,000 mu; the pollution-free title has been obtained. 40 agricultural products.

There are so many green foods on the doorstep of the house, which may be commonplace in the eyes of the Gaoming local citizens. But outside the area, in the current situation where poisonous bean sprouts, poisonous milk and other “toxic foods” are emerging in an endless stream, there are so many “harmless resources” behind the national catering industry’s increasing focus on excavating the original ecological elements. In fact, there is an industrial opportunity hidden. The survival of the fittest in the market is likely to attract more and more high-quality food resources with “natural origin”. "Green, healthy and safe" is also expected to become the biggest selling point for attracting tourists from outside the region to participate in Gao Ming's "food tour".

Looking at the food resources that Gao Ming has been promoting in recent years and in the first food festival this year, such as wolfberry powder, Heshui powdered geese, Sanzhou black geese, and Kok Tsz, most of them focus on highlighting the characteristics and flavors behind the specialty products. However, due to local colors being too strong, it is difficult to gain cultural recognition in the outside world in a short period of time. For example, Heshui Pueraria and Sanzhou Black Goose have limited visibility due to lack of scale. It is undeniable that for the fourth time in succession, the popularity of Gaoming Tourism has risen and the popularity of cuisine has begun. However, if you have been playing flavored cards and specialty cards, it may be harder to do more with less.

Looking back, the biggest market opportunity for Gaoming cuisine is not whether it is "beauty," but rather it is "relaxed, green, and safe."

"White-collared vegetable gardens, Guangfo kitchens" can be compared to the "delicious brand", Gaoming cuisine should be the main "safety card", which is the actual needs of regional competition.

The reporter learned that this year, in order to enhance the festival atmosphere and the level of celebration of the Food Festival, Gaoming District has specially appointed a Shunde company that has participated in many Shunde Food Festivals to plan related activities this year. With the help of outsourcing and borrowing brains, the culinary and cultural festival that deserves praise and praise is worth looking forward to.

However, from the perspective of industrial development as a whole, Gao Ming can learn the planning concepts and trend models of food festivals in Shunde and other places, but it is difficult to learn the core advantages and market foundation of Shunde cuisine and even Hakka cuisine, Chaozhou cuisine and Hunan cuisine in a short period of time. .

How can we find a place in the Pearl River Delta and even Guangdong tourists? The reality of regional competition is already warning that business opportunities in “security” are most likely to translate into the core competitiveness of Gaoming Food. In particular, the safety of “seeing is believing” should be a core element of the important excavation of Gaoming Food as soon as possible. There are two directions worthy of continuation and exploration:

The first is to continue the "smart agriculture" concept. In May of this year, Gaoming District officially launched the first batch of “Smart Agriculture” projects, among which the RFID application project in Guangdong's first aquatic product breeding industry attracted particular attention. It successfully achieved traceability of fish information from the field to the table. “Informatization of food safety, especially the informatization of agricultural products safety as a raw material, has become a major opportunity for us.” This view of a world-wide agricultural company that is responsible for the specific R&D of the project is not inexplicable for Gaoming's integrated management of gourmet food resources;

The first is to more firmly explore the “urban farmers” and other experiences and logistics, and develop and promote experiential weekend tour projects that encourage Guangfo white-collar workers to grow their own food, learn and cook themselves, and strive to become Guangfo. And the "garden" and "kitchen" of large-scale institutions in the Pearl River Delta region, and developing a creative tourism service industry that integrates leisure and vacation with food logistics.

The forms can be varied, but the concept must also be clear: Only by making a clearer and firmer revolving around the word “safety”, can Gaoming cuisine start from the inaugural food festival as it wishes, rush out of the wise, and gradually move toward industrialization.

Topics for the four themes Day of the Day September 30 September Powder Day October 1st Pueraria Day October 2 Black Goose Day October 3 Cape Zeitou Day Gaoming Day (September 30th): Tannin is the highest Famous local snacks have enjoyed great reputation for centuries since the Qing Dynasty. This theme day event includes three sessions of the “Dianfen DIY Challenge”, “Fengfen” Cooking Show, “Famous Powder, and 1,000 People Sharing”. On the day of the event, the audience will be randomly recruited to participate in the 濑 powder production DIY Challenge. The winner is the winner.

He Shui Ge Ge Ri (October 1st): Heshui Pueraria is the “king of fists” in Gaoming agricultural and sideline products. It has high food and medicinal value and has been exported to Hong Kong, Japan, the United States and other regions and countries. In the Pearl River Delta, the most common way of eating the water-spraying millet is to make it soup. Therefore, a healthy Ge Tang tasting session will be held on the day to promote the therapeutic effects of Heshui Gege, heat and dampness, beauty, slimming, and brain-feeding.

Sanzhou Black Goose Day (October 2nd): Sanzhou Black Goose is one of Gaoming's most famous specialties. Its products are exported to Hong Kong, Macao and Southeast Asia. Hong Kong Sham Tseng Goose is mainly from Sanzhou Black Goose. The scene will be set on the day of the whole goose feast, cooking celebrity chefs, culinary tasting three major links.

Snacks Day (October 3rd): Cape Chai is one of Gaoming's representative snacks. On the same day, the district will launch "The First King of the Warriors", which will have a diameter of more than 1 meter, and will be deployed in accordance with Gaoming's traditional "formula" and will be produced in the manner of the small horned owl. Will apply for the Guineas World Record. In addition, on the same day, the Kanzaki Speed ​​Race will be held to launch visitors to register on site and the winners will be awarded.